The Financial Brand: Marketing Insights for Banks & Credit Unions

Two banks merge, change names to ‘Avidia’

October 22, 2007 | Free Subscription

Two New Jersey banks merge assets over $1 billion and become ‘Avidia.’

The bank says the name is a combination of the words “avid” and “idea.” It may not look like it means anything, but at least it doesn’t look like it will get them in trademark trouble.

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