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Bancography | Branch Planning, Marketing research, Brand Strategy, Products & Profitability

Two banks merge, change names to ‘Avidia’

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October 22, 2007 | Free Subscription

Two New Jersey banks merge assets over $1 billion and become ‘Avidia.’

The bank says the name is a combination of the words “avid” and “idea.” It may not look like it means anything, but at least it doesn’t look like it will get them in trademark trouble.



This article © 2012 by The Financial Brand and may not be reproduced.

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