Two banks merge, change names to ‘Avidia’
October 22, 2007 | Subscribe Free
Two New Jersey banks merge assets over $1 billion and become ‘Avidia.’
The bank says the name is a combination of the words “avid” and “idea.” It may not look like it means anything, but at least it doesn’t look like it will get them in trademark trouble.
This article © 2012 by The Financial Brand and may not be reproduced.
Related Articles From The Financial Brand:
- Name Change Review: Argent, Talmer, Orion, Alloya + 4 More
- One Bank’s $1 Million Naming Mistake
- Bank Gives Free Mercedes Benz For $1 Million Deposit
