Brunswick Employees to become ‘Port City Credit Union’
Brunswick Employees Federal Credit Union says it will become Port City Federal Credit Union in its monthly newsletter.
The name ‘Port City’ is a common reference to the city of Muskegon on the eastern banks of Lake Michigan where the credit union is based.
The $20 million credit union says it is changing its name to support the county-wide community charter it recently received, although they may have been given a mandate from Brunswick, a company best known for their billiards equipment.
The name change comes with a new tagline: “Your Community Credit Union.”
The change reflects a continuing trend where the historical ties between well-known brands and their credit unions are being severed, presumably to protect the integrity of the parent brand.
If that’s the case, then we should expect a similar announcement from Brunswick’s other credit union soon, also named Brunswick Employees’ Credit Union with $7 million in assets and about 1,300 members.
This article © 2012 by The Financial Brand and may not be reproduced.
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