Georgia Pacific Toledo Employees FCU shortens name to ‘Pacific Spruce’
July 18, 2007 | Subscribe Free
Here’s the credit union’s story behind the name:
“The ‘Pacific Spruce’ name was chosen as part of the history of Toledo, which was one of the largest spruce producers in the world. The U.S. Army’s spruce production division built the Toledo mill and the railroad.”
Reasons for the name change, as cited in this article:
- We need to grow.
- We need to grow (said twice).
- Open up the membership.
- Add younger members.
They didn’t mention “to shorten our name,” but it probably goes without saying.
This article © 2012 by The Financial Brand and may not be reproduced.
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