Comments on: What Does The Word ‘Federal’ do for FCUs? http://thefinancialbrand.com/294/what-does-%e2%80%98federal-do-for-fcus/ Ideas and insights for financial marketers. Wed, 19 Jun 2013 14:07:10 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: The Financial Brand » Blog Archive » 75 interesting credit union name changes in 2009 http://thefinancialbrand.com/294/what-does-%e2%80%98federal-do-for-fcus/#comment-3144 The Financial Brand » Blog Archive » 75 interesting credit union name changes in 2009 Wed, 21 Oct 2009 14:56:26 +0000 http://thefinancialbrand.com/?p=294#comment-3144 [...] What does ‘Federal’ do for FCUs? [...]

]]> By: Jeffry Pilcher http://thefinancialbrand.com/294/what-does-%e2%80%98federal-do-for-fcus/#comment-126 Jeffry Pilcher Thu, 10 Jul 2008 17:24:56 +0000 http://thefinancialbrand.com/?p=294#comment-126 Thanks a bunch for the positive feedback Tim. It’s really appreciated.

]]> By: Tim McAlpine http://thefinancialbrand.com/294/what-does-%e2%80%98federal-do-for-fcus/#comment-124 Tim McAlpine Wed, 09 Jul 2008 05:08:38 +0000 http://thefinancialbrand.com/?p=294#comment-124 Excellent post Jeffry. I am really enjoying your blog. You clearly do a ton of research for every post and it shows. Keep up the great work.

]]> By: Jeffry Pilcher http://thefinancialbrand.com/294/what-does-%e2%80%98federal-do-for-fcus/#comment-123 Jeffry Pilcher Wed, 09 Jul 2008 00:02:57 +0000 http://thefinancialbrand.com/?p=294#comment-123 True, credit unions are required to refer to themselves using their full legal name in certain documents. But to my knowledge, they are not required to include either “Credit Union” or “Federal Credit Union” in their logo and other general marketing applications, such as building signage. This is how more and more credit unions have become “Newname Financial.”

]]> By: Ginny Brady http://thefinancialbrand.com/294/what-does-%e2%80%98federal-do-for-fcus/#comment-122 Ginny Brady Tue, 08 Jul 2008 23:52:32 +0000 http://thefinancialbrand.com/?p=294#comment-122 Jeffry, what a thoughtful and interesting post. I agree that the placement (and size) of “Federal Credit Union” in a logo does make a difference. UFirst FCU chose to take the middle ground. “Federal Credit Union” is smaller but set in a block for prominence.

Morriss, it’s interesting that you would have used DFCU as an example. We have a DFCU (http://www.dfcu.net/) here in Plattsburgh but in this case the “D” stands for a federal prison instead of a place like Dearborn. I’ve been told that our DFCU has a membership that’s very resistant to a name change.

]]> By: Morriss Partee http://thefinancialbrand.com/294/what-does-%e2%80%98federal-do-for-fcus/#comment-121 Morriss Partee Tue, 08 Jul 2008 22:54:42 +0000 http://thefinancialbrand.com/?p=294#comment-121 By law, federally chartered credit unions must use the words “federal credit union” in their name, and state chartered credit unions must use the words “credit union” in their name. In the case of these credit union nicknames, you get the weird situation where the largest credit union in Michigan refers to itself as “DFCU Financial” (and sometimes “DFCU” for short), yet it is officially named “DFCU Financial Federal Credit Union” which you will see when you sign loan papers.

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