Comments on: Most Common Words in Credit Union Names http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/ Ideas and insights for financial marketers. Thu, 09 Feb 2012 12:47:13 +0000 hourly 1 http://wordpress.org/?v= By: The Financial Brand » 7 Reasons to Use Your Slogan as a URL http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-9703 The Financial Brand » 7 Reasons to Use Your Slogan as a URL Fri, 10 Sep 2010 17:03:41 +0000 http://thefinancialbrand.com/?p=293#comment-9703 [...] have ugly domain names. If your bank or credit union is like countless others, your name looks and/or sounds like someone else’s. You have to cross your fingers and hope consumers find you through search [...] [...] have ugly domain names. If your bank or credit union is like countless others, your name looks and/or sounds like someone else’s. You have to cross your fingers and hope consumers find you through search [...]

]]> By: Editor http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-5659 Editor Fri, 02 Apr 2010 19:38:06 +0000 http://thefinancialbrand.com/?p=293#comment-5659 It’s quite common in Canada for credit unions to drop “credit union” from their names. Two of the country’s largest (both located in Vancouver, B.C.) have done it. Vancity Credit Union is just simply “Vancity,” and Coast Capital goes by “Coast Capital Savings.” https://www.vancity.com/ https://www.coastcapitalsavings.com/ https://www.envisionfinancial.ca/ http://www.libro.ca/ https://www.interiorsavings.com/ (slogan: “Ways to Bank”) In the U.S., more and more credit unions are switching to “Financial”: http://www.xfcu.org/ (notice the use of .org instead of .com) https://www.trumarkonline.org/ (starting to distance itself from “credit union”) And some federally chartered credit unions opt to drop “Credit Union”: http://www.usafed.org/ (slogan: “180° from banking, also uses .org) https://www.navyfederal.org/ (it still says “Federal Credit Union” in the browser window”) The Financial Brand ran a story on the options Federally chartered credit unions here: http://thefinancialbrand.com/294/what-does-‘federal-do-for-fcus/ Apparently there is one credit union marketing itself simply as “Citadel” along with the tagline, “Banking with one focus. You.” However, they have “fcu” in their URL, and also use a .org domain. Odd. http://www.citadelfcu.org/ It’s quite common in Canada for credit unions to drop “credit union” from their names. Two of the country’s largest (both located in Vancouver, B.C.) have done it. Vancity Credit Union is just simply “Vancity,” and Coast Capital goes by “Coast Capital Savings.”

https://www.vancity.com/
https://www.coastcapitalsavings.com/
https://www.envisionfinancial.ca/
http://www.libro.ca/
https://www.interiorsavings.com/ (slogan: “Ways to Bank”)

In the U.S., more and more credit unions are switching to “Financial”:

http://www.xfcu.org/ (notice the use of .org instead of .com)
https://www.trumarkonline.org/ (starting to distance itself from “credit union”)

And some federally chartered credit unions opt to drop “Credit Union”:

http://www.usafed.org/ (slogan: “180° from banking, also uses .org)
https://www.navyfederal.org/ (it still says “Federal Credit Union” in the browser window”)

The Financial Brand ran a story on the options Federally chartered credit unions here:
http://thefinancialbrand.com/294/what-does-‘federal-do-for-fcus/

Apparently there is one credit union marketing itself simply as “Citadel” along with the tagline, “Banking with one focus. You.” However, they have “fcu” in their URL, and also use a .org domain. Odd.

http://www.citadelfcu.org/

]]> By: Anna http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-5657 Anna Fri, 02 Apr 2010 15:17:02 +0000 http://thefinancialbrand.com/?p=293#comment-5657 Is there any Credit Union that you know of that does not use Credit Union in the logo? Is there any Credit Union that you know of that does not use Credit Union in the logo?

]]> By: The Financial Brand » Analysis of financial name changes in 2009 http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-3962 The Financial Brand » Analysis of financial name changes in 2009 Thu, 14 Jan 2010 11:22:47 +0000 http://thefinancialbrand.com/?p=293#comment-3962 [...] Another 179 use “First.” These are two of the most commonly used in credit union names (see the full list here). There are eight other credit unions using the exact name “Community First,” including [...] [...] Another 179 use “First.” These are two of the most commonly used in credit union names (see the full list here). There are eight other credit unions using the exact name “Community First,” including [...]

]]> By: The Financial Brand » Blog Archive » 75 interesting credit union name changes in 2009 http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-3156 The Financial Brand » Blog Archive » 75 interesting credit union name changes in 2009 Wed, 21 Oct 2009 18:54:59 +0000 http://thefinancialbrand.com/?p=293#comment-3156 [...] The most common words in credit union names [...] [...] The most common words in credit union names [...]

]]> By: The Financial Brand » Blog Archive » Name change wrap-up for fall 2008 http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-946 The Financial Brand » Blog Archive » Name change wrap-up for fall 2008 Mon, 10 Nov 2008 13:42:06 +0000 http://thefinancialbrand.com/?p=293#comment-946 [...] trademark problem. There are 34 other credit unions using the word Trust in their names, making it one of the most common in the industry. But credit unions don’t often sue other credit unions. So maybe it was [...] [...] trademark problem. There are 34 other credit unions using the word Trust in their names, making it one of the most common in the industry. But credit unions don’t often sue other credit unions. So maybe it was [...]

]]> By: Jeffry Pilcher http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-127 Jeffry Pilcher Thu, 10 Jul 2008 17:27:07 +0000 http://thefinancialbrand.com/?p=293#comment-127 Thanks Mike and Bryan. The Oregon Credit Union League is planning to run a reprint of this article along with a sidebar of how their state's CUs breakdown. Thanks Mike and Bryan. The Oregon Credit Union League is planning to run a reprint of this article along with a sidebar of how their state’s CUs breakdown.

]]> By: Bryan Sims http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-110 Bryan Sims Thu, 03 Jul 2008 03:10:56 +0000 http://thefinancialbrand.com/?p=293#comment-110 This is a great post. Thanks for compiling all the numbers. This is a great post. Thanks for compiling all the numbers.

]]> By: Jeffry Pilcher http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-109 Jeffry Pilcher Wed, 02 Jul 2008 19:18:40 +0000 http://thefinancialbrand.com/?p=293#comment-109 TFF Morriss. "Totally forgot 'Federal,'" that is. TFF Morriss. “Totally forgot ‘Federal,’” that is.

]]> By: Morriss Partee http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-107 Morriss Partee Wed, 02 Jul 2008 17:38:16 +0000 http://thefinancialbrand.com/?p=293#comment-107 Oh jeez, I just realized I left the word Federal out of it. Okay, it should have been 24 words long. Oh jeez, I just realized I left the word Federal out of it. Okay, it should have been 24 words long.

]]> By: Morriss Partee http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-106 Morriss Partee Wed, 02 Jul 2008 16:08:19 +0000 http://thefinancialbrand.com/?p=293#comment-106 I think a credit union should just go for it and rename themselves "First American Members Coastal Resource East/West Mountain Employees Community River Atlantic Pacific Financial Credit Union of the Southern People's Northern Credit Union" or FAMCREWMECRAPFCUoSPNCU for short. Kinda has a nice ring, doesn't it? ;) I think a credit union should just go for it and rename themselves “First American Members Coastal Resource East/West Mountain Employees Community River Atlantic Pacific Financial Credit Union of the Southern People’s Northern Credit Union” or FAMCREWMECRAPFCUoSPNCU for short. Kinda has a nice ring, doesn’t it? ;)

]]> By: Mike Templeton http://thefinancialbrand.com/293/most-common-words-in-credit-union-names/comment-page-1/#comment-105 Mike Templeton Wed, 02 Jul 2008 14:34:15 +0000 http://thefinancialbrand.com/?p=293#comment-105 Very nice breakdown on naming. I know there are plenty of marketers out there (including myself) who get frustrated with the ways a lot of credit unions are named. Maybe you could work with CUNA to circulate this post to all credit union CEOs and organizations looking to start a credit union, that way they don't dig themselves into a hole from the start. ;) Very nice breakdown on naming. I know there are plenty of marketers out there (including myself) who get frustrated with the ways a lot of credit unions are named.

Maybe you could work with CUNA to circulate this post to all credit union CEOs and organizations looking to start a credit union, that way they don’t dig themselves into a hole from the start. ;)

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