Comments on: The Do’s and Don’ts of CU Acronyms http://thefinancialbrand.com/291/cu-acronyms/ Ideas and insights for financial marketers. Wed, 08 Feb 2012 05:07:47 +0000 hourly 1 http://wordpress.org/?v= By: 6 Reality Checks About Credit Union Community Charters : The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-14627 6 Reality Checks About Credit Union Community Charters : The Financial Brand: Marketing Insights for Banks & Credit Unions Sat, 30 Oct 2010 18:02:45 +0000 http://thefinancialbrand.com/?p=291#comment-14627 [...] BECU, CECU, DECU, EECU, etc. — but these stiff and corporate combinations of letters are already ubiquitously used by other credit unions. Even if you can find a suitable web address, people will still get confused [...] [...] BECU, CECU, DECU, EECU, etc. — but these stiff and corporate combinations of letters are already ubiquitously used by other credit unions. Even if you can find a suitable web address, people will still get confused [...]

]]> By: The Financial Brand » Sunova shines with ‘bank bright’ brand http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-4879 The Financial Brand » Sunova shines with ‘bank bright’ brand Wed, 24 Feb 2010 07:26:28 +0000 http://thefinancialbrand.com/?p=291#comment-4879 [...] wanted it to be short and sweet but we also felt the name should mean more than a combination of letters,” Foster [...] [...] wanted it to be short and sweet but we also felt the name should mean more than a combination of letters,” Foster [...]

]]> By: Michelle Rosner http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-4828 Michelle Rosner Mon, 22 Feb 2010 15:00:06 +0000 http://thefinancialbrand.com/?p=291#comment-4828 Bravo on a great article! Credit Unions spend a ton of time in yelling, 'We are different! We are better! Check out a credit union!'. Then when they get the chance to put their name on something, they abbreviate credit union to CU. What is a CU?? :-) Bravo on a great article! Credit Unions spend a ton of time in yelling, ‘We are different! We are better! Check out a credit union!’. Then when they get the chance to put their name on something, they abbreviate credit union to CU. What is a CU??
:-)

]]> By: CU Water Cooler » Blog Archive » CU Water Cooler – 12/30 http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-3726 CU Water Cooler » Blog Archive » CU Water Cooler – 12/30 Wed, 30 Dec 2009 12:39:16 +0000 http://thefinancialbrand.com/?p=291#comment-3726 [...] • The Financial Brand » The do’s and don’ts of CU acronyms [...] [...] • The Financial Brand » The do’s and don’ts of CU acronyms [...]

]]> By: The Financial Brand » Guam credit becomes Coast360 http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-3568 The Financial Brand » Guam credit becomes Coast360 Thu, 10 Dec 2009 11:27:00 +0000 http://thefinancialbrand.com/?p=291#comment-3568 [...] syllables, it was a real mouthful. After changing names to GGEFCU, the credit union realized that the acronym strategy didn’t work any better for them than the dozens of others who try it every [...] [...] syllables, it was a real mouthful. After changing names to GGEFCU, the credit union realized that the acronym strategy didn’t work any better for them than the dozens of others who try it every [...]

]]> By: The Financial Brand » Blog Archive » 75 interesting credit union name changes in 2009 http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-3139 The Financial Brand » Blog Archive » 75 interesting credit union name changes in 2009 Wed, 21 Oct 2009 11:23:30 +0000 http://thefinancialbrand.com/?p=291#comment-3139 [...] reduced their names to acronyms: CEFCU, CSE, MaPS, MCT, ME/CU, NMTW and [...] [...] reduced their names to acronyms: CEFCU, CSE, MaPS, MCT, ME/CU, NMTW and [...]

]]> By: The Financial Brand » Blog Archive » Credit union picks ‘Wildfire’ as new name http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-3064 The Financial Brand » Blog Archive » Credit union picks ‘Wildfire’ as new name Wed, 14 Oct 2009 11:22:38 +0000 http://thefinancialbrand.com/?p=291#comment-3064 [...] is a courageous choice, no doubt. Some may argue the name lacks relevancy, but at least it isn’t an acronym, nor does it try to squeeze in the word “Community.” It is unique, memorable and legally [...] [...] is a courageous choice, no doubt. Some may argue the name lacks relevancy, but at least it isn’t an acronym, nor does it try to squeeze in the word “Community.” It is unique, memorable and legally [...]

]]> By: The Financial Brand » Blog Archive » From “America’s who?” to “ACU who?” http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-2884 The Financial Brand » Blog Archive » From “America’s who?” to “ACU who?” Thu, 03 Sep 2009 11:22:05 +0000 http://thefinancialbrand.com/?p=291#comment-2884 [...] Financial Brand has previously noted the pitfalls of credit union acronyms, and ACU is no exception. Acronyms are stiff and corporate. They lack personality. They aren’t [...] [...] Financial Brand has previously noted the pitfalls of credit union acronyms, and ACU is no exception. Acronyms are stiff and corporate. They lack personality. They aren’t [...]

]]> By: lori newton http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-1162 lori newton Sun, 30 Nov 2008 22:50:15 +0000 http://thefinancialbrand.com/?p=291#comment-1162 We recently changed our name to United Communities CU and it's an uphill battle to keep staff and media from referring to us as UCCU (uck!). We recently changed our name to United Communities CU and it’s an uphill battle to keep staff and media from referring to us as UCCU (uck!).

]]> By: Jeffry Pilcher http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-1144 Jeffry Pilcher Thu, 27 Nov 2008 15:53:55 +0000 http://thefinancialbrand.com/?p=291#comment-1144 I think WTF was funny. Gen-Y would have been all over that. It's an insidery thing. If you know what it is, it's fun. It could have worked. I think WTF was funny. Gen-Y would have been all over that. It’s an insidery thing. If you know what it is, it’s fun. It could have worked.

]]> By: Tim McAlpine http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-1141 Tim McAlpine Thu, 27 Nov 2008 07:05:24 +0000 http://thefinancialbrand.com/?p=291#comment-1141 I am in complete agreement as well. Unless of course you had the awesome acronym WTF CU. http://www.opensourcecu.com/articles/2007/5/30/bye-bye-wtfcu They should have never changed their name to Signal Financial. :) I am in complete agreement as well. Unless of course you had the awesome acronym WTF CU.

http://www.opensourcecu.com/articles/2007/5/30/bye-bye-wtfcu

They should have never changed their name to Signal Financial. :)

]]> By: Morriss Partee http://thefinancialbrand.com/291/cu-acronyms/comment-page-1/#comment-1137 Morriss Partee Wed, 26 Nov 2008 12:57:54 +0000 http://thefinancialbrand.com/?p=291#comment-1137 Thanks for the shout-out Jeffry. I am in complete agreement naturally. Most CUs shortening their names to an acronym do so as a colossal mistake. I can see how these blunders happen. Internally, one has to refer to one's self a lot over the course of a day. So the name gets shortened. And then they start to think that everyone understands it because it's ubiquitous internally. But nothing could be further from the truth. A CU should simply NEVER use its acronym with the outside world. Thanks for the shout-out Jeffry. I am in complete agreement naturally. Most CUs shortening their names to an acronym do so as a colossal mistake. I can see how these blunders happen. Internally, one has to refer to one’s self a lot over the course of a day. So the name gets shortened. And then they start to think that everyone understands it because it’s ubiquitous internally. But nothing could be further from the truth. A CU should simply NEVER use its acronym with the outside world.

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