Comments on: The ‘Community Credit Union’ fallacy http://thefinancialbrand.com/290/the-community-credit-union-fallacy/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: Name Change Review: 121, MidAmerica, MidUSA, Abri, Admirals | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/290/the-community-credit-union-fallacy/comment-page-1/#comment-20506 Name Change Review: 121, MidAmerica, MidUSA, Abri, Admirals | The Financial Brand: Marketing Insights for Banks & Credit Unions Tue, 16 Nov 2010 15:48:16 +0000 http://thefinancialbrand.com/?p=290#comment-20506 [...] Tacking the word “Community” on to your name never works. People don’t equate the word “Community” with “open to the [...] [...] Tacking the word “Community” on to your name never works. People don’t equate the word “Community” with “open to the [...]

]]> By: The Financial Brand » 6 reality checks about credit union community charters http://thefinancialbrand.com/290/the-community-credit-union-fallacy/comment-page-1/#comment-6433 The Financial Brand » 6 reality checks about credit union community charters Thu, 20 May 2010 08:04:20 +0000 http://thefinancialbrand.com/?p=290#comment-6433 [...] credit unions think adding the word “Community” in their names connotes an open charter, but that never works as hoped. You can try switching to an acronym — AECU, BECU, CECU, DECU, EECU, etc. — [...] [...] credit unions think adding the word “Community” in their names connotes an open charter, but that never works as hoped. You can try switching to an acronym — AECU, BECU, CECU, DECU, EECU, etc. — [...]

]]> By: The Financial Brand » Blog Archive » 75 interesting credit union name changes in 2009 http://thefinancialbrand.com/290/the-community-credit-union-fallacy/comment-page-1/#comment-3138 The Financial Brand » Blog Archive » 75 interesting credit union name changes in 2009 Wed, 21 Oct 2009 11:23:15 +0000 http://thefinancialbrand.com/?p=290#comment-3138 [...] credit unions included the word “Community”: Arlington Community, Champion Community, Community, Community Driven, Memberfocus Commmunity, My [...] [...] credit unions included the word “Community”: Arlington Community, Champion Community, Community, Community Driven, Memberfocus Commmunity, My [...]

]]> By: The Financial Brand » Blog Archive » Credit union picks ‘Wildfire’ as new name http://thefinancialbrand.com/290/the-community-credit-union-fallacy/comment-page-1/#comment-3088 The Financial Brand » Blog Archive » Credit union picks ‘Wildfire’ as new name Thu, 15 Oct 2009 19:18:54 +0000 http://thefinancialbrand.com/?p=290#comment-3088 [...] argue the name lacks relevancy, but at least it isn’t an acronym, nor does it try to squeeze in the word “Community.” It is unique, memorable and legally available in the financial [...] [...] argue the name lacks relevancy, but at least it isn’t an acronym, nor does it try to squeeze in the word “Community.” It is unique, memorable and legally available in the financial [...]

]]> By: The Financial Brand » Blog Archive » Name change wrap-up for fall 2008 http://thefinancialbrand.com/290/the-community-credit-union-fallacy/comment-page-1/#comment-947 The Financial Brand » Blog Archive » Name change wrap-up for fall 2008 Mon, 10 Nov 2008 15:29:31 +0000 http://thefinancialbrand.com/?p=290#comment-947 [...] unions pursue the “Community” naming strategy to reflect a more open charter, but few find that it works as well as they hoped. It’s worth pointing out that Iowa credit unions are required to have members approve name [...] [...] unions pursue the “Community” naming strategy to reflect a more open charter, but few find that it works as well as they hoped. It’s worth pointing out that Iowa credit unions are required to have members approve name [...]

]]> By: Jeffry Pilcher http://thefinancialbrand.com/290/the-community-credit-union-fallacy/comment-page-1/#comment-238 Jeffry Pilcher Thu, 07 Aug 2008 18:16:53 +0000 http://thefinancialbrand.com/?p=290#comment-238 Hi George. Good point, you're right. Oregon is one state that I know of that requires "Community" be added to names of credit unions with community charters. Are there others that you know of? It doesn't change the primary point, however: That with the general population, the word "community" doesn't translate to "we're open to everyone" the way credit unions would want. There's still a lot of marketing, communicating that needs to occur to get any traction with the "you can now bank here" message. Hi George. Good point, you’re right. Oregon is one state that I know of that requires “Community” be added to names of credit unions with community charters. Are there others that you know of?

It doesn’t change the primary point, however: That with the general population, the word “community” doesn’t translate to “we’re open to everyone” the way credit unions would want. There’s still a lot of marketing, communicating that needs to occur to get any traction with the “you can now bank here” message.

]]> By: George Bush http://thefinancialbrand.com/290/the-community-credit-union-fallacy/comment-page-1/#comment-237 George Bush Thu, 07 Aug 2008 17:58:42 +0000 http://thefinancialbrand.com/?p=290#comment-237 I would like to add... Reality Check: Some states in this fine country require a credit union, if they are chartered in that state, to put "community" in their name. I would like to add… Reality Check: Some states in this fine country require a credit union, if they are chartered in that state, to put “community” in their name.

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