Comments on: Sydney Credit Union Generous with ‘Free Hugs’ http://thefinancialbrand.com/2843/scu-free-hugs/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: 15 of the Best Guerilla Promotions in Banking | The Financial Brand: Marketing Insights for Banks & Credit Unions http://thefinancialbrand.com/2843/scu-free-hugs/comment-page-1/#comment-26764 15 of the Best Guerilla Promotions in Banking | The Financial Brand: Marketing Insights for Banks & Credit Unions Thu, 16 Dec 2010 17:02:08 +0000 http://thefinancialbrand.com/?p=2843#comment-26764 [...] SCU and rolled out a new brand theme, “More Generous Banking,” by sending out street teams across Sydney to conduct “Random Acts Of Generosity,” including giving out free coffees, free massages and — no joke — free hugs. READ MORE [...] [...] SCU and rolled out a new brand theme, “More Generous Banking,” by sending out street teams across Sydney to conduct “Random Acts Of Generosity,” including giving out free coffees, free massages and — no joke — free hugs. READ MORE [...]

]]> By: james w http://thefinancialbrand.com/2843/scu-free-hugs/comment-page-1/#comment-954 james w Tue, 11 Nov 2008 04:07:19 +0000 http://thefinancialbrand.com/?p=2843#comment-954 Very belated response - been away for a week and a bit - but that's pretty much it. I think if a CU in America went out with a carbon copy of the campaign, it'd be fantastic. And hey, people on the street who encountered the street teams probably thought it was fantastic to. I think a lot of it comes down to me being a CU marketer and always being really excited about fresh things, and conversely, always being really unstoked on the not so imaginative. Very belated response – been away for a week and a bit – but that’s pretty much it. I think if a CU in America went out with a carbon copy of the campaign, it’d be fantastic.

And hey, people on the street who encountered the street teams probably thought it was fantastic to. I think a lot of it comes down to me being a CU marketer and always being really excited about fresh things, and conversely, always being really unstoked on the not so imaginative.

]]> By: Jeffry Pilcher http://thefinancialbrand.com/2843/scu-free-hugs/comment-page-1/#comment-859 Jeffry Pilcher Fri, 31 Oct 2008 14:47:02 +0000 http://thefinancialbrand.com/?p=2843#comment-859 Hi James, In my research for this article, I saw the "Free Hugs" movement was big in Australia. I've never heard of it here in America. It's a nice idea, but taken to extremes, I can see how it could get a little old. Hi James,

In my research for this article, I saw the “Free Hugs” movement was big in Australia. I’ve never heard of it here in America. It’s a nice idea, but taken to extremes, I can see how it could get a little old.

]]> By: james w http://thefinancialbrand.com/2843/scu-free-hugs/comment-page-1/#comment-847 james w Fri, 31 Oct 2008 04:29:06 +0000 http://thefinancialbrand.com/?p=2843#comment-847 I'm not sure if its old in America, but the free hugs thing is a bit old here in Australia. (http://en.wikipedia.org/wiki/Free_Hugs_Campaign) Almost every second week you see kids walking around with free hugs signs. I thought all of those other ideas were really cool though... street teams with free coffee and massages is an awesome idea. I guess, to me, the free hugs idea isn't as fresh. I’m not sure if its old in America, but the free hugs thing is a bit old here in Australia.

(http://en.wikipedia.org/wiki/Free_Hugs_Campaign)

Almost every second week you see kids walking around with free hugs signs.

I thought all of those other ideas were really cool though… street teams with free coffee and massages is an awesome idea. I guess, to me, the free hugs idea isn’t as fresh.

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