Most financial institutions own a fleet of vehicles, and some even put a few stickers and graphics on them. But few go this far. Here are 25 of the more interesting designs The Financial Brand has seen.
#1 – Michigan First Credit Union’s “Young & Free” Ride
The credit union recruits a new Gen-Y spokesperson every year. One of the perks of the job is a free ride. Not bad, wouldn’t you say?
#2 – CommunityAmerica’s “Getaway Car” and “Escape Mobile”
The credit union came up with these vehicle wraps to support its EscapeYourBank.com promotion. Drive around in one of these things and you are definitely going to get noticed. Great detail on the graphics.
#3 – BankPlus “Community Collage”
Lots of financial institutions slap photos of people on their vehicles, but they are usually huge stock photography faces with cheesy fake grins. This concept captures the mosaic of personalities that make up the fabric of “community” — a theme many financial marketers struggle to connote.
#4 – Vantage Credit Union’s Honda Cube
You don’t have to wrap a Honda Cube to turn people’s heads. The brilliant turquoise wrap only exaggerates the crazy/cool vibe these rigs emit.
#5 – AltaOne Credit Union “Good Deeds Mystery Wagon”
AltaOne wrapped this car in banana yellow graphics, then sent out street teams to conduct anonymous “good deeds” around town such as paying a family’s dinner bill. The only information the street team provided was a simple printed card with little more than a web address, GoodDeedsDoneDaily.com.
#6 – Idaho Central Credit Union Van
This may be the only corporate vehicle owned and operated by any bank or credit union in the world with a flame job… and it’s green!
#7 – UT Federal Credit Union “Orange & White” VW Bug
#8 – Warren FCU
#9 – Tri-Counties Bank “URFree2Go.com” Mobile
#10 – HarborOne Credit Union “Festive Smart Car”
#11 – Bucks First Credit Union “Project Flipside”
Part of the credit union’s Gen-Y outreach program.
#12 – Dubuque Bank & Trust “Pink Ribbon”
#13 – Citizens Bank “Hummin’ Along”
#14 – SpareBank 1
#15 – Scott Credit Union “Big Barkers Kidz Club” Hummers
#16 – Global Credit Union
#17 – Five Star Credit Union “Patriotic SUV”
#18 – American National Bank “Mobile Banking Mobile”
Why not use your vehicle wrap to promote banking products?
#19 – Commonwealth Bank “Start Smart”
A vehicle used by the bank’s community outreach team.
#20 – Illawarra Credit Union “Red Camouflage”
This tiny Australian credit union enlarged its logo — an illustrated red tree — to giant proportions to create an aesthetically pleasing texture on their branded car. It’s simply, but classy.
#21 – Jax FCU “Blue Scion”
The airbrushed pin-striping makes this design.
#22 – Seasons FCU “Do You Kasasa?”
#23 – QNB “Day Glow Orange Minivan”
Hey, if you’re going to get saddled with a minivan for your financial institutions branded vehicle, at least do something like this to it.
#24 – FNB Alabama “1963 Minibus”
Retro cool. Nothing says “we’re frugal” quite like a 50-year old car.
#25 – MidWest America Credit Union “Zamboni”