Comments on: A high-energy branch from Numerica Credit Union

By: Brett Conway

Brett Conway — Mon, 03 Nov 2008 23:45:21 +0000

Part of the design team’s strategy was to develop a retail banking experience aligned with young working families that are moving into this growing community in Spokane. The exterior, an established branded look for the credit union, needed to bridge its message of stability and permanence to a new demographic. This branch is in a community were young families are buying their first homes, also buying big trucks, big TV’s, big boats etc. These are families that enjoy the outdoors. The retail experience took some of it’s cue’s from a NASCAR aesthetic… yes there is one … but to broaden its stickiness to a larger audience. It needed to create a connection to their lifestyle and to be memorable.

By: Ron Shevlin

Ron Shevlin — Thu, 30 Oct 2008 20:05:14 +0000

p.s. Tim’s son Aidan is a superhero, so Tim doesn’t have to worry what his kids are doing.

By: Ron Shevlin

Ron Shevlin — Thu, 30 Oct 2008 20:03:58 +0000

Not sure I like that wall at the kids corner — I can assure you that I want to keep an eye on where my kids are and what my kids are doing every second we’re in the bank. If that wall obscures my view, it shouldn’t be there.

By: Tim McAlpine

Tim McAlpine — Thu, 30 Oct 2008 16:44:23 +0000

Wow, this looks awesome!