A high-energy branch from Numerica Credit Union
October 30, 2008 | Free Subscription
The transaction area features an open, dual-teller station and contemporary merchandising fixtures.
A special area with tire-tread flooring was created in the lobby where a brand-new motorcycle
(partially seen in the right photo) promotes the credit union’s “toy loans.”
The kids’ area.
Product merchandising displays.
A brand feature made from a perforated metal background panel.
Exterior view.
Member service area (shown left), and a conceptual illustration of a kiosk (right).
The project is the work of Weber Marketing Group and architectural partners EHS Design.
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Wow, this looks awesome!
Not sure I like that wall at the kids corner — I can assure you that I want to keep an eye on where my kids are and what my kids are doing every second we’re in the bank. If that wall obscures my view, it shouldn’t be there.
p.s. Tim’s son Aidan is a superhero, so Tim doesn’t have to worry what his kids are doing.
Part of the design team’s strategy was to develop a retail banking experience aligned with young working families that are moving into this growing community in Spokane. The exterior, an established branded look for the credit union, needed to bridge its message of stability and permanence to a new demographic. This branch is in a community were young families are buying their first homes, also buying big trucks, big TV’s, big boats etc. These are families that enjoy the outdoors. The retail experience took some of it’s cue’s from a NASCAR aesthetic… yes there is one … but to broaden its stickiness to a larger audience. It needed to create a connection to their lifestyle and to be memorable.