Comments on: NAB’S UBank: A Cautionary Tale in Social Media

By: 10 Of The Best Banking Brands To Watch | The Financial Brand: Marketing Insights for Banks & Credit Unions

Mon, 16 Apr 2012 08:02:09 +0000

[...] UBank has about half as many. NAB is no slouch on social channels; they’ve learned some hard lessons along the way, but have become so sophisticated that they were able to punk everyone on Twitter [...]

By: #nabfail – viral, done wrong « Longstraws

#nabfail – viral, done wrong « Longstraws — Mon, 14 Feb 2011 05:41:50 +0000

[...] for customer interaction through online, had a rocky start back in 2008 when a staff member was discovered posing as a customer and contributing positive responses about the launch of its term deposit [...]

By: Why Social Media Is a Waste of Time for Most Banks & Credit Unions : The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 03 Nov 2010 14:25:31 +0000

[...] bank and credit union execs. Perhaps it is this low tolerance for negativity that explains why some banks and credit unions try to game the system, “salting the mine” as it were with more positive, [...]

By: The Financial Brand » 12 technology trends shaping financial marketing

The Financial Brand » 12 technology trends shaping financial marketing — Mon, 11 Jan 2010 15:48:53 +0000

[...] While nothing new, UGC (short for “User-Generated Content”) will continue to be one of the primary ways financial institutions integrate social media tactics into their marketing mix. Financial institutions will host blogger contests, photo contests, “my ugly [fill-in-the-blank]” contests and make-your-own TV contests. Just be careful that you don’t “salt the mine” with your own submissions, as one bank painfully learned. [...]

By: Bancos devem usar mais TI, dentro deste novo cenário | Plataforma Interativa

Fri, 19 Jun 2009 13:19:54 +0000

[...] Um bom exemplo disso é o UBank da NAB. Vejam artigo (em inglês) neste link. [...]

By: The Financial Brand » Blog Archive » United FCU asks Gen-Y to rant, vent and complain

Mon, 13 Apr 2009 11:23:37 +0000

[...] Up: A bank in Australia invited folks to rant about banking last year. The online social media campaign backfired big time. People started railing against the bank hosting the website, which then spiraled out of control [...]

By: The Financial Brand » Blog Archive » Wells Fargo + Wachovia = 5th blog for the stagecoach

Tue, 06 Jan 2009 22:52:19 +0000

[...] Key Takeaway: Make sure employees know that if they are leaving a comment at your company blog that they must identify themselves. If they don’t it can (and probably will) backfire…bigtime. [...]

By: Making Lemonade «

Making Lemonade « — Fri, 07 Nov 2008 06:28:46 +0000

[...] http://beyonddigitalmedia.wordpress.com/tag/ubank/ http://thefinancialbrand.com/2008/10/27/nabs-social-media-failure/ [...]

By: Jimmy Marks

Jimmy Marks — Mon, 27 Oct 2008 19:29:54 +0000

It never ceases to amaze me how people add social media channels to their marketing mix but assume that the same rules don’t apply to them as are applied to every other media channel.

When I was working tables at [FAMILY-FRIENDLY ITALIAN EATERY], we had to do Guest Satisfaction Surveys. If we, the waiters, got caught stealing surveys from customers and calling in to drive up the satisfaction numbers (better guest satisfaction = less nitpicking by management, after all), we’d get a BEATDOWN from corporate.

We need to look at social media the same way. When I started tracking data on the blogs at my company, I stripped out our office’s IP to keep people from wrecking the numbers. By letting your employees mess with your results/straw-man content on your blog/social networking site, you only hurt yourself.