http://thefinancialbrand.com/27680/novarica-mobile-banking-switchers/ Ideas and insights for financial marketers. Sun, 19 May 2013 23:11:12 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://thefinancialbrand.com/27680/novarica-mobile-banking-switchers/#comment-55766 Jeremy Hamilton Fri, 22 Feb 2013 19:52:38 +0000 http://thefinancialbrand.com/?p=27680#comment-55766 I would agree, it is a “must have”! With a small child and not a lot of time, it makes life a little easier having those numbers in my hand. Traditional bank hours don’t fit my schedule anymore.

]]> http://thefinancialbrand.com/27680/novarica-mobile-banking-switchers/#comment-55713 Jim Perry Wed, 20 Feb 2013 12:34:20 +0000 http://thefinancialbrand.com/?p=27680#comment-55713 Only a few short years ago Forrester Research predicted that “one in five US adults will be using mobile banking” by 2015. The astonishing rate of consumer adoption of smartphones and mobile banking has left many community banks and credit unions in the all-too-familiar place of playing catch up. Survey results released last November by the Independent Community Bankers of America (ICBA) showed only 37% of community banks offered mobile service, with another 44% planning to offer it in the next 24 months. As this article points out, mobile banking has become a driver of consumer demand. It is time to move beyond concerns over regulatory compliance – mobile is a ‘must have.’

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