Comments on: Consumers Expect More From Mobile Banking Apps Than They Get http://thefinancialbrand.com/27545/consumer-mobile-banking-expectations/ Ideas and insights for financial marketers. Thu, 23 May 2013 20:28:19 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: addictive! the full service mobile agency http://thefinancialbrand.com/27545/consumer-mobile-banking-expectations/#comment-55747 addictive! the full service mobile agency Fri, 22 Feb 2013 08:03:20 +0000 http://thefinancialbrand.com/?p=27545#comment-55747 [...] another US research piece points out that consumer expectations are not being met by the current banking apps. Just as we [...]

]]> By: Are Banks Ready for the Smartphone Revolution?: U.S. Bancorp (USB) and More http://thefinancialbrand.com/27545/consumer-mobile-banking-expectations/#comment-55735 Are Banks Ready for the Smartphone Revolution?: U.S. Bancorp (USB) and More Thu, 21 Feb 2013 12:07:09 +0000 http://thefinancialbrand.com/?p=27545#comment-55735 [...] find banking apps lacking A recent study found that banking apps are woefully deficient when it comes to providing the types of services [...]

]]> By: George Ravich http://thefinancialbrand.com/27545/consumer-mobile-banking-expectations/#comment-55712 George Ravich Wed, 20 Feb 2013 11:12:22 +0000 http://thefinancialbrand.com/?p=27545#comment-55712 This is a great article that summarizes and quantifies the trends in consumer mobile banking. The observation that mobile is just one of many channels is key. Too many people are thinking about mobile as the be-all and not realizing that for good reason it will coexist with the other channels such as web, ATM, and dare I say – branch banking. This is a revolution, but exactly the same as when bankers 20 years ago argued whether online banking was for real or just a fad. And the same as when they questioned ATM banking 40 years ago. History proves that consumers want multi-channel access to their money – and the channels that survive are those that provide a unique capability and benefit. Mobile banking is just the latest channel that banks must support with vigor – and of course – at no additional charge.

George Ravich
Follow me on Twitter @gravich

]]> By: New mobile application provides safe, free nighttime rides for UF students ...Article Directory http://thefinancialbrand.com/27545/consumer-mobile-banking-expectations/#comment-55555 New mobile application provides safe, free nighttime rides for UF students ...Article Directory Thu, 14 Feb 2013 00:09:24 +0000 http://thefinancialbrand.com/?p=27545#comment-55555 [...] Consumers Expect More From Mobile Banking Apps Than They're Getting A national survey of more than 600 U.S. adults across revealed a surprising disparity in what consumers want in a mobile banking app versus what they actually get from their banking provider. Americans increasingly want… nay, expect to be able to … Read more on The Financial Brand [...]

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