Here’s what’s making the new this week around the world in bank and credit union marketing. Big data may help banks find ‘new silk roads,’ but most are sitting idle on a goldmine of data they already have. Maybe they should toy around with gamification instead… 39 stories total!
Forget Big Data… Financial marketers sit idle on existing data goldmine ♥
Trend Watch: 10 digital marketing predictions for the financial industry ♥
Gamification: Are banks ready to play?
The Next Wave of Banking Competition: Here’s what it looks like… ♥
Ethics Scandal: Barclays employees told to sign code of conduct or quit
Make Banking Easier… And customers say they’ll pay for it!
Do People Care Enough To Switch Banks? Not really… ♥
Now That’s Depressing: ING Direct ad about anxiety ignites social outcry
FNB Ad Debacle: Brouhaha proves bank marketing and politics don’t mix
Prepaid Debit: Is it the new checking account?
Infographic: Which banks get the most CFPB credit card complaints
Get ‘Moven’: Why this startup bank dropped ‘Bank’ from its name
March 18-19: Bank Innovation 2013 in San Francisco
Ugly Math: Making branches profitable
Cross-Selling: Targeting online banking users by lifestyle segment
Mobile Banking: 9 marketing ideas to get more mobile customers
Branch Design: Are American banks falling behind?
Banks Still Don’t Get Mobile: But neither do researchers…
Bancology: Grading retail banking technologies
Free Webinar: 9 ways to evolve your branch model and accelerate performance ♥
Bank Robbers: Are they a dying breed?
Social Media Credit Scores: Startups test brave new lending models ♥
Top 10 Banks On Facebook: BofA has the most (788,897)
#5Trends: Social media in the financial industry
Tips From The Trenches: First Direct on social media in a regulated industry ♥
Medios de Comunicación Social: Venezuelan bank now biggest on Twitter
Branding Checklist: 5 marketing action items for 2013
Mortgage Harmony: GTE Financial lets members refi with one click
Deadline Coming: Entries for CUES Golden Mirror Awards due soon