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Financial Marketing News: GoBank, USAA’s Mobile Account Opening

Posted By Editor On January 18, 2013 @ 11:09 am In Briefs | No Comments

Here’s what’s making the new this week in the world of bank and credit union marketing. Everyone’s abuzz over GreenDot’s launch of a name-your-own-fee checking product. Also, mobile continues to revolutionize banking… thanks primarily to the cameras equipped on every device. And Facebook usage varies widely among credit unions. These stories plus 28 more!

GoBank: Startup lets customers name their own price for checking [1]

Deleveraging: Has it come to an end in the U.S.? [2]

Face of Retirement: BofA app shows customers how they’d look when they’re old [3]

Credit Union Says No To Print Ads: Growing loans via email instead [4]

Q&A: Mintel addresses 8 great questions about bank marketing today [5]

10-Year Mortgage: Credit union offers unusual home loan product [6]

Flex & Stretch: Financial Fitness Fridays at Regions Bank [7]

Financial Literacy… For professional athletes? [8]

Now Hiring: Corporate Bank Marketing at Union Bank in SF [9]

Help Wanted: US Bank seeks Advertising Manager [10]

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Delivery Channels

Mystery Shop: Account opening process at major U.S. banks [11]

Smartphone Cameras: The key to mobile banking’s future [12]

Mobile Breakthrough: USAA taps camera for new account opening [13]

Last Chance: Learning from ING Direct before it vanishes forever [14]

Email Fail: Citibank’s website has broken contact option (try it yourself) [15]

10,000: That’s how many new mobile banking users BofA is adding… daily! [16]

Branch Density: # of branches per people reported for various U.S. states [17]

Cool Tech: Diebold ATM syncs with smartphones for cardless withdrawals [18]

Financial Spa: The architectural strategy for a unique branch [19] (PDF)

Going, Going… But branches aren’t gone yet [20]

Mobile Banking Forecast: Smartphone and tablet use in the U.S. [21]

Remote Deposit Dollar Limits: Time for this to end, says Mitek [22]

2012: The Year of the Banking Website Makeunder [23]

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Social Media

Facebook Usage: Varies widely among credit unions [24]

Q&A Interview: Standard Chartered answers 10 questions on social, mobile [25]

Heavy Metal: Capital One mobile banking video campaign features rock band [26]

Credit Unions

Generational Marketing: 8 life stage-appropriate programs for CUs [27]

Good Year: Small CU bangs out $105 million in loans last year [28]

Cash Back Auto Loan Promo: $75,278 paid to 765 loan applicants [29]

Happy New Year: Stanford FCU offers auto loan refis to kick off 2013 [30]

Community Drive: AEA makes good on $10,000 auto loan charity pledge [31]


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URL to article: http://thefinancialbrand.com/27156/briefs-gobank-mobile-branches-auto-loans/

URLs in this post:

[1] Startup lets customers name their own price for checking: http://bankingblog.celent.com/2013/01/name-your-price-for-banking/

[2] Has it come to an end in the U.S.?: http://bankinganalyticsblog.fico.com/2013/01/has-deleveraging-in-the-us-come-to-an-end.html

[3] BofA app shows customers how they’d look when they’re old: http://www.visiblebanking.com/bofa-ages-banking-customers-app-save-for-retirement-6820

[4] Growing loans via email instead: http://www.cutimes.com/2013/01/03/meriwest-cu-puts-print-ads-on-hold-grows-loans-via

[5] Mintel addresses 8 great questions about bank marketing today: http://www.comperemedia.com/blog/2012/12/questions-from-readers/

[6] Credit union offers unusual home loan product: http://www.cutimes.com/2013/01/16/credit-union-rolls-out-10-year-mortgage

[7] Financial Fitness Fridays at Regions Bank: http://www.regionsbanknews.com/fridays

[8] For professional athletes?: http://cfi-blog.org/2013/01/17/financial-literacy-and-professional-athletes/

[9] Corporate Bank Marketing at Union Bank in SF: http://jobs.unionbank.com/san-francisco-ca/corp-bank-marketing/33846307/job/

[10] US Bank seeks Advertising Manager: https://usbank.taleo.net/careersection/10000/jobdetail.ftl?job=950232&src=DM-10101

[11] Account opening process at major U.S. banks: http://blog.andera.com/posts/2013/january/takeaways-from-the-us-open-account-opening-experiences-at-top-us-banks”.aspx

[12] The key to mobile banking’s future: http://www.americanbanker.com/issues/178_2/wells-fargo-ally-see-the-camera-as-key-to-mobile-banking-1055540-1.html

[13] USAA taps camera for new account opening: http://www.netbanker.com/2013/01/mobile_monday_usaa_taps_the_mobile_camera_for_new_account_opening.html

[14] Learning from ING Direct before it vanishes forever: http://blog.andera.com/posts/2013/january/learning-from-ing-direct-(before-it-vanishes).aspx

[15] Citibank’s website has broken contact option (try it yourself): http://bankinnovation.net/2013/01/citibank-email-fail/

[16] That’s how many new mobile banking users BofA is adding… daily!: http://bankinnovation.net/2013/01/bank-of-america-is-adding-10000-new-mobile-users-a-day/

[17] # of branches per people reported for various U.S. states: http://www.nypost.com/p/news/business/ny_branches_out_CdKBOvyOSKZ4cferUzOAvL

[18] Diebold ATM syncs with smartphones for cardless withdrawals: http://www.cutimes.com/2013/01/08/diebold-rolls-out-atm-that-syncs-with-smartphones

[19] The architectural strategy for a unique branch: http://www.ehs-design.com/download/publications/130108_BranchBankingII_Ch11.pdf

[20] But branches aren’t gone yet: http://www.forwardbanker.com/article/141/going_going_almost_gone_

[21] Smartphone and tablet use in the U.S.: http://www.aitegroup.com/Reports/ReportDetail.aspx?recordItemID=1020

[22] Time for this to end, says Mitek: http://bankinnovation.net/2013/01/mitek-to-take-aim-at-breaking-remote-deposit-dollar-limits/

[23] The Year of the Banking Website Makeunder: http://blog.andera.com/posts/2013/january/the-year-of-the-website-makeunder.aspx

[24] Varies widely among credit unions: http://autofinancenews.net/profiles/blogs/facebook-usage-among-credit-unions-varies-widely

[25] Standard Chartered answers 10 questions on social, mobile: http://www.visiblebanking.com/10-questions-standard-chartered-social-media-banking-mobile-online-innovation-6896

[26] Capital One mobile banking video campaign features rock band: http://www.americanbanker.com/issues/178_8/capital-one-mobile-banking-video-campaign-heavy-on-heavy-metal-1055767-1.html

[27] 8 life stage-appropriate programs for CUs: http://www.cutimes.com/2012/12/28/8-life-stage-appropriate-credit-union-programs

[28] Small CU bangs out $105 million in loans last year: http://www.cutimes.com/2013/01/18/day-air-tops-100-million-in-loans-in-2012

[29] $75,278 paid to 765 loan applicants: http://www.cutimes.com/2013/01/14/citizensfirst-cu-cash-back-promo-boosts-auto-loans

[30] Stanford FCU offers auto loan refis to kick off 2013: http://www.netbanker.com/2013/01/happy_new_year_stanford_federal_credit_union_offers_refi_auto_loans_to_start_the_year_right.html

[31] AEA makes good on $10,000 auto loan charity pledge: http://www.cutimes.com/2013/01/02/aea-fcu-making-good-on-10000-charity-pledge

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