Financial Marketing News: GoBank, USAA’s Mobile Account Opening
Here’s what’s making the new this week in the world of bank and credit union marketing. Everyone’s abuzz over GreenDot’s launch of a name-your-own-fee checking product. Also, mobile continues to revolutionize banking… thanks primarily to the cameras equipped on every device. And Facebook usage varies widely among credit unions. These stories plus 28 more!
GoBank: Startup lets customers name their own price for checking ♥
Deleveraging: Has it come to an end in the U.S.? ♥
Face of Retirement: BofA app shows customers how they’d look when they’re old
Credit Union Says No To Print Ads: Growing loans via email instead
Q&A: Mintel addresses 8 great questions about bank marketing today ♥
10-Year Mortgage: Credit union offers unusual home loan product
Flex & Stretch: Financial Fitness Fridays at Regions Bank
Financial Literacy… For professional athletes?
Now Hiring: Corporate Bank Marketing at Union Bank in SF
Help Wanted: US Bank seeks Advertising Manager
Delivery Channels
Mystery Shop: Account opening process at major U.S. banks ♥
Smartphone Cameras: The key to mobile banking’s future ♥
Mobile Breakthrough: USAA taps camera for new account opening ♥
Last Chance: Learning from ING Direct before it vanishes forever
Email Fail: Citibank’s website has broken contact option (try it yourself)
10,000: That’s how many new mobile banking users BofA is adding… daily!
Branch Density: # of branches per people reported for various U.S. states
Cool Tech: Diebold ATM syncs with smartphones for cardless withdrawals
Financial Spa: The architectural strategy for a unique branch (PDF)
Going, Going… But branches aren’t gone yet
Mobile Banking Forecast: Smartphone and tablet use in the U.S.
Remote Deposit Dollar Limits: Time for this to end, says Mitek
2012: The Year of the Banking Website Makeunder
Social Media
Facebook Usage: Varies widely among credit unions ♥
Q&A Interview: Standard Chartered answers 10 questions on social, mobile
Heavy Metal: Capital One mobile banking video campaign features rock band
Credit Unions
Generational Marketing: 8 life stage-appropriate programs for CUs
Good Year: Small CU bangs out $105 million in loans last year
Cash Back Auto Loan Promo: $75,278 paid to 765 loan applicants
Happy New Year: Stanford FCU offers auto loan refis to kick off 2013
Community Drive: AEA makes good on $10,000 auto loan charity pledge
Search For More: Briefs, AEA, ATMs, BofA, Capital One, Citi, Diebold, email, GoBank, home loans, ING Direct, Mintel Comperemedia, Mitek, Standard Chartered, Stanford, Union, US Bank, USAAAll content © 2013 by The Financial Brand and may not be reproduced by any means without permission.
