Comments on: The Future of Online Banking: A Culture of Change http://thefinancialbrand.com/27137/future-of-online-banking-culture-change-tbunch/ Ideas and insights for financial marketers. Thu, 23 May 2013 20:28:19 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Tim Bunch http://thefinancialbrand.com/27137/future-of-online-banking-culture-change-tbunch/#comment-54819 Tim Bunch Thu, 24 Jan 2013 18:22:00 +0000 http://thefinancialbrand.com/?p=27137#comment-54819 @Mark, all good ideas. Pulling in those people who perhaps tried it, but didn’t like it the first time around is important. So is grabbing the attention of non-members/customers with a killer online solution that is constantly improving.

]]> By: Mark http://thefinancialbrand.com/27137/future-of-online-banking-culture-change-tbunch/#comment-54807 Mark Thu, 24 Jan 2013 14:19:14 +0000 http://thefinancialbrand.com/?p=27137#comment-54807 An excellent piece and absolutely agreed with the slowly slowly approach. What it did do is make me think about not just users but also non-users.

Applying the gradual recommendations would mean that over time changes(improvements)would be quite considerable.

I wondered if banks are making enough of that fact when communicating to non-users to get them to resample online? My feeling is that they don’t and should.

I would add “promoting to non-users” as another benefit of Tim’s approach. Have a 12 month cycle lapsed customer/non user recruitment blitz as part of the template of development.

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