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20 Critical Questions About Retail Bank Marketing in 2013
Posted By Editor On January 14, 2013 @ 12:01 am In Announcements | No Comments
Take a look at this article.  If you value the kind of the insights and information available in last year’s study, please participate in The Financial Brand’s 2013 Retail Financial Marketing Survey. 
The survey is open to both banks and credit unions from around the world. There are 25 questions on a range of marketing topics relative to both banks and credit unions of all sizes. You don’t have to work in a marketing role to take the survey as long as you’re employed by a retail financial institution.
The results from this survey  will be released in mid-February in a series of articles published here on The Financial Brand.
This year, The Financial Brand is collaborating with Aite Group Senior Analyst Ron Shevlin  to analyze the data, and produce the series of articles. Respondents who complete a supplemental section of the survey on Marketing Analytics will receive a free copy of the Aite Group report that will be developed based on that section of the survey.
Why should you take this survey?  Because it is the only one of its kind in the financial industry. With nearly every other financial marketing survey, you’d have to pay big bucks to get the results. But results from The Financial Brand’s study are published free for everyone right on the site. Similar studies look at only one side of banking or the other — banks or credit unions. The Financial Brand’s annual survey looks at both sides, allowing banks and credit unions to draw comparisons between one another. Furthermore, The Financial Brand’s study is free of any bias — there is no vendor agenda nor hidden sales angle. It is as objective a study as you’ll find anywhere in banking.
The value of this study increases for everyone when more people take the survey, which is why broad participation is so vitally important. Last year, 228 financial institutions completed the survey. This year, we’re shooting for 500. Please help reach that goal.
Thank you very much, and here’s to a fantastic 2013!
Article printed from The Financial Brand: Marketing Insights for Banks & Credit Unions: http://thefinancialbrand.com
URL to article: http://thefinancialbrand.com/27027/2013-bank-credit-union-marketing-survey/
URLs in this post:
 this article.: http://thefinancialbrand.com/21384/2012-bank-credit-union-marketing-study-results/
 2013 Retail Financial Marketing Survey.: https://www.surveymonkey.com/s/thefinancialbrand_2013
 Ron Shevlin: http://snarketing2dot0.com/
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