Comments on: Engineering The Right Branch Experience http://thefinancialbrand.com/26995/retail-branch-banking-channel-strategy/ Ideas and insights for financial marketers. Thu, 20 Jun 2013 02:30:14 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: chris parlato http://thefinancialbrand.com/26995/retail-branch-banking-channel-strategy/#comment-54276 chris parlato Mon, 14 Jan 2013 22:38:49 +0000 http://thefinancialbrand.com/?p=26995#comment-54276 Good article. I totally agree that “thinking like retailers” has become a tired mantra in branch banking. Grafting retail strategies from hospitality sector is just as problematic, but at least places the emphasis in the right place: carefully orchestrated, emotionally-resonant service.

More on how we use service design methodologies to integrate technology, environments, and customer service narratives here at MEME Design: http://db.tt/X4608Fgt

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