Comments on: The Future of Online Banking: When Worlds Collide

By: Ryan Schneider

Ryan Schneider — Wed, 30 Jan 2013 05:23:15 +0000

Tim, great post. No. 3-6 are right on the money. There’s certainly an opportunity for banks to deliver what customers want to be able to do, no matter what device they’re on. Having that ability can be very powerful. We posted on this subject recently http://bit.ly/10CWYz6

By: Digital Banking: Online and Mobile | Lilia gloria is blogging!

Digital Banking: Online and Mobile | Lilia gloria is blogging! — Wed, 12 Dec 2012 00:45:07 +0000

[...] Here is an interesting article that talks about 6 ways to blend both online and mobile banking platforms. Also here are 4 ways that will help the banking industry improve this year. These are the four ways: [...]

By: Colorado Credit Union

Colorado Credit Union — Wed, 05 Dec 2012 16:50:11 +0000

Very great article…food for thought.
-MaryAnn

By: Shawn Ward

Shawn Ward — Wed, 05 Dec 2012 15:27:47 +0000

Great post Tim. Online, mobile, and tablet might be different user experiences, but majority of content presentation, key messaging, and branding should be consistent, yet highly target based on FI data. Brand capital and consistency in alternative delivery matters more as consumers become less branch centric.

One technical aspect that should help drive this experience is the use of APIs to connect to third party products (billpay, pfm, RDC, transfer capabilities, etc). Historically, OLB vendors simply single-signed-on to a third party product – and imbedded that as a tab or link from the dashboard. It would not be uncommon to have 3-4+ different company products within one OLB experience. In this model there is limited control over user experience and flow. However, by leveraging API’s for third party connections, OLB and mobile technology vendors can build in these add-on products natively, and control the UX, allowing or a more elegant and consistent customer experience.

By: Tim Bunch

Tim Bunch — Tue, 04 Dec 2012 16:06:09 +0000

@Otabek,

I appreciate your feedback, and I know there are others that think along the same lines as you. I do realize that point 3 may seem odd at first. However, what I have found, is that creating a limited version of the mobile banking experience assumes some things.

It assumes that mobile users only need to do the tasks you’ve chosen for them.

It assumes that desktop banking is too complicated to be used in the mobile environment. This needs to be fixed (point 5).

You may find this recent article from A List Apart to be of interest. ( http://www.alistapart.com/articles/uncle-sam-wants-you-to-optimize-your-content-for-mobile/ ) Karen McGrane outlines more details of why these two worlds of desktop and mobile web design need to come together.

By: Otabek Saydikaharov

Otabek Saydikaharov — Tue, 04 Dec 2012 10:06:59 +0000

Very good article! Most of the points I fully agree with but for some statements I have different view. For instance, the 3rd point says that desktop banking should be Multi-Device Compatible but Mobile banking should be treated as a different channel. Some banks try to just copy the desktop banking features to mobile banking which is totally wrong approach. People do not turn to their mobile to do complex financial activities rather they do such activities as they do daily like checking account balances, paying bills etc.

Mobile channel is different, so to say complement channel to online banking. Here you can find some interesting arguments on this point (http://www.bankfutura.com/2012/11/banks-in-the-mobile-era/) and it should contain simple and most used features. Mobile banking solution should be offered as a native app, web browser responsive solution can be acceptable but native app has more advantages.