Comments on: Prospera’s Mailer Is Cool… Literally, It’s Icy

By: 15 of the Best Guerilla Promotions in Banking | The Financial Brand: Marketing Insights for Banks & Credit Unions

Thu, 16 Dec 2010 17:01:35 +0000

[...] Prospera mailed nearly 4,500 packages to a pre-qualified list culled from the credit union’s 60,000 members. Each recipient received a follow-up phone call from Prospera. The message: ““Paying taxes is a big headache. That’s why we’re freezing them for 10 years.” READ MORE [...]

By: Jeffry Pilcher

Jeffry Pilcher — Tue, 21 Oct 2008 03:46:39 +0000

I went poking around the Prospera website but couldn’t find any info. Thanks for shedding some light on this Gene.

By: Gene Blishen

Gene Blishen — Tue, 21 Oct 2008 03:27:35 +0000

Equity share offerings are deposits that are not guaranteed under the Provincial Governments CUDIC guarantee. They usually have a higher rate of return and are equity for the credit union. There is a long history in the province concerning the use of equity shares since being allowed to issue them.
In light of the recent events in the financial industry, the difference between deposits and equity should be part of any offering.