Comments on: Credit union video contest for $2,000 scholarship

By: 5 Ways Financial Institutions Can Use Social Media* | The Financial Brand: Marketing Insights for Banks & Credit Unions

Wed, 01 Dec 2010 17:14:45 +0000

[...] residents tips for recession relief. Another credit union used a social media contest to give away a $2,000 scholarship. And credit unions who serve a specific audience like educators can have initiatives with specific [...]

By: The Financial Brand » 12 technology trends shaping financial marketing

The Financial Brand » 12 technology trends shaping financial marketing — Mon, 11 Jan 2010 15:53:04 +0000

[...] Financial institutions will wake up in 2010 and realize they can be making engaging online promotions out of their charitable donations. Just look at what Servus Credit Union and Wells Fargo have done. None of this was really feasible before social media tools came along. And you don’t need to give away a lot of money, as one credit union proved with its $2,000 scholarship giveaway. [...]

By: Jeffry Pilcher

Jeffry Pilcher — Mon, 04 Feb 2008 23:50:57 +0000

Thanks for spotting that Jim.

I think if they had 8 videos in one-on-one faceoffs, it would work like the brackets used in the NCAA basketball tournament:

ROUND 1
A vs. B
C vs. D
E vs. F
G vs. H

SEMI-FINALS
A vs. C
E vs. G

FINAL
A vs. E

So three rounds with 8 finalists.

By: Jim Bruene

Jim Bruene — Mon, 04 Feb 2008 23:38:10 +0000

Jeff…It says judges will select 8 finalists who will then appear in one-on-one faceoffs with viewers voting for the winnners until a champ is crowned. So add another question, will enough users pay attention through 7 pairs of video faceoffs?

Despite the questions, I like it.