Supplier Showcase: CUpromos

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Company name: CUpromos
Head office: Akron, Ohio
Year founded: 2006
# of employees: 12
Geographic areas served: USA, Canada
% of firm focused on financial: 100%
# of bank clients: Ø
# of credit union clients: 300

Website: www.cupromos.com
Facebook: www.facebook.com/cu.promos
Twitter: twitter.com/cupromos
Main phone: (330) 319-7200

Company brochure: Download PDF

Answers provided by: Ryan Merlene, National Program Manager/CUpromos

What marketing services do you offer credit unions?

Merlene: CUpromos offers a range of marketing giveaways, incentives, premiums, and other promotional materials through its website. The range of services include:

• Branded Merchandise
• Print
• Apparel
• Brand Management
• Graphic Services
• Marketing Strategies

What’s the price range for promotional items at CUpromos?

Merlene: Our products range in price from under $1.00 to above $30 each. The majority of our customers pay with credit cards.

How long does it take to process a typical order?

Merlene: Customers can place orders themselves at CUpromos.com. The typical production lead time in our industry is 7-10 working days. If we are sending recommendations for a project the customer typically takes a few extra days to review the options internally before making a decision.

How it works

Do you ever pitch ideas to credit unions?

Merlene: Absolutely. Our clients come to us for ideas or recommendations for upcoming projects or events that require promotional projects. We then provide several options based on their budgets. In the end, we are helping them get the biggest possible return on their investment.

What does CUpromos offer that your competitors can’t or don’t?

Merlene: We are able to consolidate the combined purchasing power of the credit union industry to provide better pricing, faster service and lower minimum order quantities. As a “strategic partner” for our clients, we expand their marketing capabilities by helping them develop themes and promotions to achieve loan and new membership goals. Our business model and technology have helped us become one of the fastest growing distributors in our industry, as recognized by ASI Counselor.

Is there an ideal profile for a credit union client at CUpromos?

Merlene: We work with credit unions of all sizes and membership fields. Because we offer products to suit all budgets we are able to work with both small and large credit unions and provide the same level of service and satisfaction for both.

How does CUpromos use social media?

Merlene: We use social media daily in a B2B capacity to increase awareness of our services within the CU industry by featuring specific products and strategies. We also use social media to converse with prospective clients and establishing an appropriate point of contact.

What do you think every financial institution should be doing right now with their marketing but probably isn’t?

Merlene: Investing in the future by marketing to young members of the community.

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