CUNA Rolls Out Materials For International Credit Union Day

July 13, 2012 | Subscribe Free

The Credit Union National Association (CUNA) has made marketing materials available for International Credit Union Day 2012, based on the theme “Members Matter Most” that was selected by the World Council of Credit Unions. ICU Day will take place on October 18, 2012.

Some of the materials available include:

For merchandise, tools and resources about the 2012 ICU Day, visit cuna.org/icuday.

For questions about ICU Day, e-mail icuday@cuna.coop, or contact Joanne Sepich by phone at (800) 356-9655, ext. 4867, or e-mail at jsepich@cuna.coop.

Historical Significance

Credit unions have celebrated ICU Day on the third Thursday of October since 1948. The day reflects upon the credit union movement’s history and promotes its achievements. It is a day to recognize the dedication of those working in the credit union industry, appreciate current members and invite eligible consumers to join.

Historically, credit unions and associations in every part of the world celebrate the day with open houses, contests and picnics, fairs, festivals and parades; others hold athletic competitions and essay or art contests for young members. Public gatherings with visiting dignitaries have effectively attracted media attention and public involvement, as have educational and public service events.

“Members are the focal point this year, just as they are every single day in credit unions,” said Joanne Sepich, CUNA’s ICU Day coordinator. “While credit union staff always put members first, this is an opportunity to remind members that credit unions are different by design—members are what make credit unions unique and set them apart as for-people, not-for-profit, cooperatively owned financial institutions.”