<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: The Five S’s: Safe, Strong, Stable, Secure, Sound</title>
	<atom:link href="http://thefinancialbrand.com/2442/safe-stable-strong-sound/feed/" rel="self" type="application/rss+xml" />
	<link>http://thefinancialbrand.com/2442/safe-stable-strong-sound/</link>
	<description>Ideas and insights for financial marketers.</description>
	<lastBuildDate>Sat, 19 May 2012 12:13:30 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=</generator>
	<item>
		<title>By: The Financial Brand &#187; Blog Archive &#187; Dividends: a huge differentiator for credit unions</title>
		<link>http://thefinancialbrand.com/2442/safe-stable-strong-sound/comment-page-1/#comment-1440</link>
		<dc:creator>The Financial Brand &#187; Blog Archive &#187; Dividends: a huge differentiator for credit unions</dc:creator>
		<pubDate>Thu, 22 Jan 2009 11:49:58 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=2442#comment-1440</guid>
		<description>[...] Line: There is no better way to tell the world you are safe and sound than sharing your profits &#8212; something both banks and credit unions can [...]</description>
		<content:encoded><![CDATA[<p>[...] Line: There is no better way to tell the world you are safe and sound than sharing your profits &#8212; something both banks and credit unions can [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Financial Brand &#187; Blog Archive &#187; Canadian credit union goes fully guerilla</title>
		<link>http://thefinancialbrand.com/2442/safe-stable-strong-sound/comment-page-1/#comment-1245</link>
		<dc:creator>The Financial Brand &#187; Blog Archive &#187; Canadian credit union goes fully guerilla</dc:creator>
		<pubDate>Mon, 15 Dec 2008 15:32:49 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=2442#comment-1245</guid>
		<description>[...] Credit Union recently launched a classic guerilla marketing campaign to reinforce a message of safety and strength. FirstOntario placed everyday items &#8212; such as bikes, park benches, fire hydrants and bubble [...]</description>
		<content:encoded><![CDATA[<p>[...] Credit Union recently launched a classic guerilla marketing campaign to reinforce a message of safety and strength. FirstOntario placed everyday items &#8212; such as bikes, park benches, fire hydrants and bubble [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Financial Brand &#187; Blog Archive &#187; Putting the good press about credit unions to work</title>
		<link>http://thefinancialbrand.com/2442/safe-stable-strong-sound/comment-page-1/#comment-761</link>
		<dc:creator>The Financial Brand &#187; Blog Archive &#187; Putting the good press about credit unions to work</dc:creator>
		<pubDate>Tue, 21 Oct 2008 14:39:51 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=2442#comment-761</guid>
		<description>[...] here at The Financial Brand and created this simple — yet highly instructive — piece about the Five S story (safe, sound, secure, strong, stable) that credit unions have to [...]</description>
		<content:encoded><![CDATA[<p>[...] here at The Financial Brand and created this simple — yet highly instructive — piece about the Five S story (safe, sound, secure, strong, stable) that credit unions have to [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jeffry Pilcher</title>
		<link>http://thefinancialbrand.com/2442/safe-stable-strong-sound/comment-page-1/#comment-677</link>
		<dc:creator>Jeffry Pilcher</dc:creator>
		<pubDate>Thu, 09 Oct 2008 17:24:32 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=2442#comment-677</guid>
		<description>Hi Roger,

Here&#039;s all I know. It&#039;s from &lt;a href=&quot;http://www.cutimes.com/article.php?article=40577&quot; rel=&quot;nofollow&quot;&gt;a Credit Union Times article&lt;/a&gt; about TDECU&#039;s &quot;Safe &amp; Sound&quot; website:

&lt;blockquote&gt;FDIC General Counsel Sara A. Kelsey has written a letter of concern about the campaign to both the NCUA and the Texas Credit Union Commissioner.

“I am writing to express the FDIC’s concern about misleading statements regarding the banking industry that Texas Dow Employees Credit Union has posted on its Web site and run in radio, television and newspaper advertisements,” Kelsey wrote in the letter. “The Web page begins by saying ‘The news is scary,’ then talks about the ‘crisis’ in the financial services industry and goes on to say that ‘The entire banking and mortgage industry is under a dark cloud.’ In contrast, the Web page explains that TDECU does not get into the kind of trouble the banking and mortgage industry is in. Therefore, according to the Web page ‘deposits with TDECU are safe. And sound.’ The clear implication from this statement is that deposits with banks are not safe and sound.”

She added that “by casting aspersions on the health of the banking industry and implying that bank deposits are not safe and sound, TDECU has made irresponsible and misleading statement that could generate unwarranted public anxiety. Such statements may violate both federal and state laws, including the Federal Trade Commission Act and Texas deceptive trade practices laws.”&lt;/blockquote&gt;

Surprisingly, Texas Credit Union Commissioner Harold Feeney agreed with the complaint. TDECU has to pull its Safe &amp; Sound site down (although you can still access a garbled version of it via &lt;a href=&quot;http://209.85.173.104/search?q=cache:C7qbNWmnGhsJ:www.tdecusafeandsound.org/index.php/Table/Safe.-And-Sound/+tdecu+safe+and+sound&amp;hl=en&amp;ct=clnk&amp;cd=1&amp;gl=us&amp;client=safari&quot; rel=&quot;nofollow&quot;&gt;a cached Google result&lt;/a&gt;).
</description>
		<content:encoded><![CDATA[<p>Hi Roger,</p>
<p>Here&#8217;s all I know. It&#8217;s from <a href="http://www.cutimes.com/article.php?article=40577" rel="nofollow">a Credit Union Times article</a> about TDECU&#8217;s &#8220;Safe &#038; Sound&#8221; website:</p>
<blockquote><p>FDIC General Counsel Sara A. Kelsey has written a letter of concern about the campaign to both the NCUA and the Texas Credit Union Commissioner.</p>
<p>“I am writing to express the FDIC’s concern about misleading statements regarding the banking industry that Texas Dow Employees Credit Union has posted on its Web site and run in radio, television and newspaper advertisements,” Kelsey wrote in the letter. “The Web page begins by saying ‘The news is scary,’ then talks about the ‘crisis’ in the financial services industry and goes on to say that ‘The entire banking and mortgage industry is under a dark cloud.’ In contrast, the Web page explains that TDECU does not get into the kind of trouble the banking and mortgage industry is in. Therefore, according to the Web page ‘deposits with TDECU are safe. And sound.’ The clear implication from this statement is that deposits with banks are not safe and sound.”</p>
<p>She added that “by casting aspersions on the health of the banking industry and implying that bank deposits are not safe and sound, TDECU has made irresponsible and misleading statement that could generate unwarranted public anxiety. Such statements may violate both federal and state laws, including the Federal Trade Commission Act and Texas deceptive trade practices laws.”</p></blockquote>
<p>Surprisingly, Texas Credit Union Commissioner Harold Feeney agreed with the complaint. TDECU has to pull its Safe &#038; Sound site down (although you can still access a garbled version of it via <a href="http://209.85.173.104/search?q=cache:C7qbNWmnGhsJ:www.tdecusafeandsound.org/index.php/Table/Safe.-And-Sound/+tdecu+safe+and+sound&#038;hl=en&#038;ct=clnk&#038;cd=1&#038;gl=us&#038;client=safari" rel="nofollow">a cached Google result</a>).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Roger Conant</title>
		<link>http://thefinancialbrand.com/2442/safe-stable-strong-sound/comment-page-1/#comment-676</link>
		<dc:creator>Roger Conant</dc:creator>
		<pubDate>Thu, 09 Oct 2008 17:14:32 +0000</pubDate>
		<guid isPermaLink="false">http://thefinancialbrand.com/?p=2442#comment-676</guid>
		<description>Jeffey,
Is it true that Shelia Bair, FDIC Chair, wrote to CU leagues asking them to &quot;cool it&quot; with respect to aggressively marketing to take advantage of the bank fallout?</description>
		<content:encoded><![CDATA[<p>Jeffey,<br />
Is it true that Shelia Bair, FDIC Chair, wrote to CU leagues asking them to &#8220;cool it&#8221; with respect to aggressively marketing to take advantage of the bank fallout?</p>
]]></content:encoded>
	</item>
</channel>
</rss>

