Comments on: Overdraft Showdown: How The Big Banks Stack Up

By: Editor

Editor — Tue, 03 Jul 2012 17:31:21 +0000

Hi Jan,

Sometimes when clicking on a link to a PDF, your browser will download the document to your Desktop or Downloads folder instead of displaying it on screen.

To help address this problem, the report has now been fully embedded in the article. Click on the icon in the upper-right of the document window. This will open the report in its own, new window. Then you can click the printer icon to download a PDF.

Alternatively, you could try the “Download Report” button one more time. If you right-click (or CTRL-click) on the report button, you should be able to trigger a “Save Document As…” option.

By: Jan

Jan — Tue, 03 Jul 2012 17:07:18 +0000

I don’t think your link to the report download is fixed yet. I too am trying to download the report – I am clicking the link, but nothing happens.

By: Editor

Editor — Thu, 28 Jun 2012 23:44:56 +0000

Good question Scott. Unfortunately The Financial Brand is solely focused on retail consumer banking. Very seldom does anything connected to business banking pop up on The Financial Brand’s radar.

By: Scott

Scott — Thu, 28 Jun 2012 21:13:40 +0000

A lot of the details seem to only apply to consumer checking accounts. What differences, if any, are there for these institutions’ courtesy overdraft program as it relates to business checking accounts?

By: Editor

Editor — Tue, 26 Jun 2012 16:38:35 +0000

Joe, marketers have to contend with consumer perceptions, whatever they might be. The study's data is helpful to financial marketers even if Pew's position on overdrafts is one financial institutions dislike. The data clarifies who needs/uses overdrafts, so marketers can target their offers more precisely. The study suggests financial marketers might want to re-think the messages they use when communicating with customers about overdrafts (for a good example of that, look at the bottom of this article here.) To be clear, The Financial Brand's objective is to help financial institutions (1) increase OD revenue by (2) getting more people to sign-up for the service and (3) making people feel more comfortable about their overdraft fees so that (4) more people continue utilizing the service. To that end, Pew's data is useful.

By: Editor

Editor — Tue, 26 Jun 2012 16:36:42 +0000

Hi Tere,

Thanks for pointing that out. The download link is now fixed. Sorry for the inconvenience.

By: Tere

Tere — Mon, 25 Jun 2012 18:11:32 +0000

HI, I am trying to download the report. I am clicking the link but nothing happens. Is there more to the report than what is here on this site? Thanks

By: Editor

Editor — Tue, 19 Jun 2012 13:16:58 +0000

PLEASE NOTE: The Financial Brand isn’t a personal finance site directed at consumers. This is a B2B website for bank and credit union marketers.

By: Eddie

Eddie — Tue, 19 Jun 2012 13:03:58 +0000

I found a real simple way to make all of this irrelevant: DO NOT SPEND MONEY YOU DO NOT HAVE.

By: Dave Colby

Dave Colby — Tue, 19 Jun 2012 12:44:56 +0000

I’d prefer to see banks get there income in this manner. If it allows banks to charge less other fees such as debit card fees, statement fees, seeing a live person fees, etc, I say raise the overdraft fee. The bank makes it pretty easy to know how much money you have in your account at any given moment with internet banking, mobile banking, and telephone banking. The consumer should be held responsible to know what payments and checks will be clearing and how much money they need to have in their account to cover. And unless you opted in, if you happen to overdraw your account with a one time debit transaction or ATM withdrawal, there are no overdraft fees.

By: J. Lowery

J. Lowery — Mon, 18 Jun 2012 20:48:17 +0000

Yet another way to gouge banking customers. With BB&T, they charged me $140, $140 within 2 days and another $105 while waiting for the Branch Manager to call me back over another 2 days. I hate government regulations, but the banking industry brainstorms daily to come up with new ways to gouge their own customers since they know the government will bail them out even if all of their customers go elsewhere…a no-lose proposition.