In Brief: Kersplat! Eeek! Perks Slashed!
Product Marketing
Kersplat! CD rates finally stop falling
Retreat: Chase pulls out of student loan market
Perks Slashed: SunTrust makes changes to checking accounts
No Fee: Chase to waive overdrafts on purchases less than $5
Intentional Friction: Why changing banks is a pain in the butt
Marketing to Women: How Citibank does it
Jet Thrill Rides: Credit union contest awards unusual but exciting prizes
Wells Fargo: King of the mortgage market
Skyrocketing Deposits: Some Texas banks have too much to deal with
Payday Loans: FDIC to see if they really are all that bad?
Copy Right vs. Copy Wrong: Financial ads with weak headlines
Target Marketing: Those niche unknowns may be costing you
All About Ally Bank
1 Million Customers: Ally reaches major milestone
Hypocrisy? Ally warns borrowers to keep paying… as it files for bankruptcy ♥
Savings Gamification: Ally is advertising on SaveUp.com
Delivery Channels
Now That’s a Wrap! Some of the coolest branch signage you’ve seen ♥
Enough is Enough: How many branches do we need in the US? ♥
Pruning for Growth: Closing branches after a merger
Digital Strategies: Absa Bank overhauls online channel, deploys widget
Going Tellerless: Credit union opens new branch that can’t be robbed
$250,000: Paid by credit union for 65-inch touchscreens in 18 branches
Case Study: Barclays P2P payments system for consumers and businesses
Digital Channels: Going mainstream in India’s consumer banking sector
Mobile Promos: AmEx uses “spend graph” to target offers at cardholders
Social Media
Boo Hoo: Social media guru gripes about his credit union experience ♥
Opinions Vary: On the role and value of social media in banking
Case Study: How Mercantile Bank made its Facebook promotion work
Social Strategy: FNB is Africa’s leading social bank
Nice Try, But… Bank’s deep dive into social media falls flat ♥
Case Study: How one credit union tries stimulating Facebook engagement
Q&A Interview: Meet State Farm’s social media team
Compliance 2.0: Bank regulators still lack social media guidelines
Credit Unions
Who Prefers Credit Unions? Not necessarily Gen-Y, as research shows
Referral Promo: UICCU offers $50 to member and $50 for a friend
Making History: Credit union’s sprawling 56-page online history book ♥
10 Trends Affecting Credit Unions: CUNA’s eScan report offers insights
Search For More: Briefs, ABSA, Ally, AmEx, Barclays, CDs, Chase, Citi, CUNA, Facebook, FNB, Mercantile, payday loans, State Farm, student loans, SunTrust, UICCU, Wells FargoAll content © 2013 by The Financial Brand and may not be reproduced by any means without permission.
