Comments on: Search Engine Marketing: Google Adwords Costs For Banks & Credit Unions

By: Editor

Editor — Thu, 31 May 2012 23:31:53 +0000

The data was collected through SpyFu. When comparing this data to data previously collected through SpyFu, yes, I'd agree: it appears the CPC has dropped and/or is lower than anticipated.

By: Steve Burris

Steve Burris — Thu, 31 May 2012 02:22:16 +0000

CPC looks low to me also, but overall it’s good useful information. You can also use the free Google keyword tool here https://adwords.google.com/select/KeywordToolExternal
to view average bid among the top bidders, for any keyword, plus the number of searches per keyword.

What i would fine most interesting is, to see the stated MWR (most wanted response) of each of these (or any of these) top advertising banks.

Some may have actual measurements to calculate the effects of their advertising, a roi if you will. I’m not sure, i would suspect most big financial institutions may be taking a longer-term approach and shooting for branding. This group simply wants to keep their brand name in front of the eyeballs and they know that will it produce some results at some point in time.

Interesting!

By: Editor

Editor — Thu, 17 May 2012 14:56:17 +0000

There are many smaller CUs and community banks running Google AdWords campaigns. When the data was collected, The Financial Brand looked at the biggest banks and biggest credit unions because they are the most likely to be investing in this medium. The “samples” used in this research were not random. It’s a handful of selective snapshots. Also, the free data service (SpyFu) only lists the top advertisers, which explains why the data skews towards the upper end of the asset spectrum. If you pay for more access, you can see everything — all advertisers, all keywords, etc.

If you want to check and see if any particular financial institution is using Google Adwords, go to SpyFu.com and type their URL into the search window.

By: Serge Milman | OptiRate

Serge Milman | OptiRate — Thu, 17 May 2012 14:12:08 +0000

Great information. I find it striking that this data implies that Community Banks and Credit Unions (non mega Credit Unions that have assets < $1 billion) are essentially absent from online marketing.

How do Community Bank and Credit Union CMOs / VP Marketing explain this?

By: The Financial Marketer

The Financial Marketer — Mon, 14 May 2012 14:14:30 +0000

Love seeing some data on search marketing thanks for putting this together.

I do think those CPC’s look pretty low, but they are consistent. (could just be broad pricing)

Very interesting to see the differences in # of keywords being targeted.