Comments on: Checks Die While Online Thrives, But Gen-Y Still Use Branches

By: Editor

Editor — Wed, 23 May 2012 14:46:26 +0000

Scott, the article was written independently by The Financial Brand. The study was conducted by Fiserv.

It’s difficult to see how bias plays a role here. How, for instance, does Fiserv gain by telling people that Gen-Y uses branches more than others?

Fiserv’s motives aside, online channels are growing while checks are dying. Other studies have confirmed these conclusions.

By: Scott Cleary

Scott Cleary — Wed, 23 May 2012 14:18:40 +0000

As with all articles, we also need to take into account who commissioned the article and how what the products their company sells may have an impact on the article content. Would a core system company write an article that doesn’t paint their online banking solution products in a bright light.

By: Consumer Expectation for Payments, Transactions & Banking in a Recently Digitalised Landscape | Transaction Age | Payments Industry Events Listings | Payments Industry News, Articles and Insights | Payments Industry | AIB Merchant Services

Mon, 14 May 2012 10:12:30 +0000

[...] interesting to note Fiserv’s recent survey results also. According to their research, ‘Generation Y’ still prefer to go into [...]

By: What Gen-Y banking habits say about our monetary feelings « Next Gen News

What Gen-Y banking habits say about our monetary feelings « Next Gen News — Tue, 08 May 2012 02:57:55 +0000

[...] The piece that ran on thefinancialbrand.com asserts that as Gen-Y financially matures, we will be more likely to purchase homes, start families and save for the future. Essentially the complete opposite of what most news sites are currently asserting. [...]

By: Preston

Preston — Mon, 07 May 2012 13:32:50 +0000

Interesting article. I think that the stats are a bit skewed however and the article openly admits why,”The complexity of financial processes, fear or unfamiliarity could also cause Gen-Y consumers to regularly seek help through more service-intensive channels.”

Let’s also remember that most Gen Y-ers are under the age of 25 and that means that a majority are still working jobs that provide physical paychecks. Which means the kids are required to physically deposit at a branch…