In Brief: Postage Hike | Shrinking Branches | Social Ads
Tit for Tat: Both banks found guilty in ad spat (The Star)
Postage Hike: Direct mail to get more expensive, complicating ROI (CU Times)
No Guns? BofA dumps (only one) customer in gun biz (FOX News)
Rich People: TD to build wealth management unit from scratch (MarketWatch)
Chasing Fees: Banks targeting low-income customers (NY Times)
Bancology: A newsletter with trends for financial marketers (PDF)
Direct Mail: 4 case studies that can increase volume (CU Business)
Part 1: Retail banking leaders (Lafferty Group)
Part 2: More on retail banking leaders (Lafferty Group)
Where Is The Leadership? Challenging times call for new management (BAI)
LGBT: Gay bankers at Barclays get their own app (Gay Star News)
Gen-Y: You’re all a bunch of no-good layabouts (Bank Tech)
True Green? Which bank is greenest of them all? (IMRE Financial IQ)
Delivery Channels
The Shrinking Branch: Downsizing the brick-and-mortar channel (Bank Tech)
Branch Profitability: Has it just flown out the window? (Jeff Marsico)
Innovative Space: Great review of State Farm’s community cafe (MyBankTracker)
Web Clinic: What makes for a winning banking website? (CU Times)
Remote Deposit: The feature mobile bankers want most (Matt Wilcox)
3 Fixes: Making mobile banking as easy as a weather app (Netbanker)
More Branches: Huntington to open 20+ in-store locations (Press Release)
Debit Cards: Gen-Y loves them, study finds (CU Times)
Sneak Peak: US Bank’s new iPad app reviewed (Netbanker)
Mobile Strategy: Chase leads the pack (Mobile Commerce Daily)
Finally: Ally Bank launches mobile app (MyBankTracker)
Product Marketing
All Fun & Games: Banks lighten up with their checking promotions (American Banker)
Bulk Discount: Costco jumps into full-service mortgage business (KTLA)
Mobile Marketing: Some best practices explored (3rd Degree Advertising)
Best Of: Credit card marketing in the CU industry (CU Times)
Social Media
Social Ads: Why stress over ‘Likes’ when you can run ads? (CU Solutions)
Case Study: A look at US Bank’s social channels (Beyond the Arc)
Tough Nut To Crack: YouTube presents challenges for CUs (Bank Tech)
Now Hiring: Strategist for social arm of vampire squid (Goldman Sachs)
Rose Colored Glasses: A very pro-social media perspective for banks (KPMG)
Survey the Landscape: Great study comparing India’s banks (Lighthouse)
Help Wanted: CU seeks marketing specialist – Job #1… social media (Career Builder)
Credit Unions
5 Trends: Forces affecting your credit union today (CUANY)
Challenges + Opportunities: Branding issues for CUs (CU Times)
Women to Watch: Jill Nowacki, VP Marketing at Maps CU (CU Times)
Innovators Wanted: Filene thinktank seeks participants (Filene)
Search For More: Briefs, Ally, BofA, Chase, Costco, Filene, Gen-Y, Huntington, Maps, State Farm, TD, US BankAll content © 2013 by The Financial Brand and may not be reproduced by any means without permission.
