Comments on: Someone’s Someday Is Coming

By: The Financial Brand » 12 technology trends shaping financial marketing

The Financial Brand » 12 technology trends shaping financial marketing — Mon, 11 Jan 2010 11:24:36 +0000

[...] online promotions out of their charitable donations. Just look at what Servus Credit Union and Wells Fargo have done. None of this was really feasible before social media tools came along. And you don’t [...]

By: The Financial Brand » Blog Archive » Get the most out of the money you give away

Tue, 24 Nov 2009 19:29:29 +0000

[...] to one of three charities, each competing for a $15,000 grand prize. Last year Wells Fargo held its Someday Stories promo with two parts: a competition among charities, and a $150,000 “dream fulfillment” contest [...]

By: Jeffry Pilcher

Jeffry Pilcher — Wed, 08 Oct 2008 19:23:30 +0000

Hi Dario,

You’re absolutely right. That’s a huge component of the promotion. I meant to include it in my write-up. I just simply forgot. Sorry.

This aspect of the campaign (1) fuels interest and engagement in the Someday Story promotion, (2) raises awareness of the overall Wells Fargo brand, and (3) supports WF’s community involvement/charitable activities.

By: Dario

Dario — Wed, 08 Oct 2008 18:56:48 +0000

Hi There,

I’m from Invoke / memelabs and wanted to mention the MASSIVE non-profit component to this contest. Anybody who casts a vote for a contestant also must cast one for either Boys and Girls Club of America, Junior Achievement, or Habitat for Humanity. When all the votes are tallied the non-profit prizing is as follows: 1st – $250,000, 2nd – $150,000, 3rd – $50,000.

In addition doing a great thing for all of the non-profits involved this has huge impacts on the all-important ‘network effect’ of the contest.