http://thefinancialbrand.com/23919/mobile-banking-easy-convenient-security-concerns/ Ideas and insights for financial marketers. Wed, 19 Jun 2013 14:07:10 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://thefinancialbrand.com/23919/mobile-banking-easy-convenient-security-concerns/#comment-41986 Editor Sun, 06 May 2012 17:29:05 +0000 http://thefinancialbrand.com/?p=23919#comment-41986 The contradictions in consumer behavior are baffling, aren’t they Eric? They regularly say one thing but do another. It just reinforces the notion that human beings are irrational, subject to the whims of our emotions.

]]> http://thefinancialbrand.com/23919/mobile-banking-easy-convenient-security-concerns/#comment-41894 Eric Lindeen Thu, 03 May 2012 18:45:43 +0000 http://thefinancialbrand.com/?p=23919#comment-41894 Many mobile banking apps could use improvement in the areas you pointed out–ease, convenience, and financial control and it is easy to understand why consumers expect this kind of functionality. However, concerns over security are slightly baffling. Security is important for mobile, as well as online transactions, but many consumers seem unconcerned about security in their online behavior. At an unsettling presentation last fall, the speaker explored the lack of security consumers maintain on their personal computers. I summed up the findings in a blog post: http://www.zootweb.com/blog/index.php/consumers-trusted-fight-identity-fraud/588/ . I find it interesting that consumers fail to secure their personal computers, yet are concerned about security of mobile banking.

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