Comments on: The media falls in love with credit unions

By: The Financial Brand » Blog Archive » 2008: The Year in Review

The Financial Brand » Blog Archive » 2008: The Year in Review — Fri, 09 Jan 2009 17:39:10 +0000

[...] The media falls in love with credit unions [...]

By: The Financial Brand » Blog Archive » Credit unions glow in media spotlight (Part IV)

Sun, 23 Nov 2008 19:17:24 +0000

[...] media’s lovefest for credit unions. Here are the other installments in case you missed them: Part I, Part II. Part III includes a summary of the main themes the media has been hitting in their [...]

By: The Financial Brand » Blog Archive » Don’t throw the TARP on credit unions

Mon, 17 Nov 2008 11:22:31 +0000

[...] all the positive press credit unions have been getting (as reported by The Financial Brand here, here and [...]

By: The Financial Brand » Blog Archive » Putting the good press about credit unions to work

Tue, 21 Oct 2008 11:14:04 +0000

[...] took snippets from articles shared here at The Financial Brand and created this simple — yet highly instructive — piece about the Five [...]

By: Jeffry Pilcher

Jeffry Pilcher — Tue, 07 Oct 2008 20:53:11 +0000

Sorry Christopher. The CUNA story had me confused. Indeed, the ads are from NCUA (comment modified accordingly).

By: Christopher

Christopher — Tue, 07 Oct 2008 20:03:30 +0000

To clarify Jeffrey, those Uncle Sam ads are from NCUA (the regulator) not CUNA (the trade association). CUNA's new ads for leagues and CUs are here: http://www.cuna.org/initiatives/secure_strong/member/index.html

By: Jeffry Pilcher

Jeffry Pilcher — Tue, 07 Oct 2008 16:57:59 +0000

Arguably, the type of ad Tim suggests would be a way more effective ad than what ~~CUNA~~ NCUA recently released.

By: Tim McAlpine

Tim McAlpine — Tue, 07 Oct 2008 16:26:43 +0000

These headlines and articles have the potential to do more for credit unions than any paid national brand campaign. They just have to be seen.

Credit unions should be copying this blog post and distributing these messages any way they can. Put then in an e-newsletter and encourage recipients to forward to a friend. They should be reprinting this info on their own blogs and websites (with a link back to The Financial Brand, of course

And if CUs did get it together to do a mass media campaign, these headlines should be the creative surrounded by lots of white space. Forget about the Mac Vs. PC thing, these headlines say it all and have third-party credibility.

By: Mike Templeton

Mike Templeton — Mon, 06 Oct 2008 14:57:14 +0000

This is something that was talked about at the Symposium last week. While credit unions are getting all of this free press from the mainstream media, now is the opportune time to be getting active with marketing.

When someone reads the Washington Post and it tells them to find a credit union, local institutions need to make sure people in that area can find them.