Comments on: Scotiabank’s Social Media Experiment Gambles On User-Generated Submissions http://thefinancialbrand.com/23765/scotiabank-social-media-ugc-microsite-facebook/ Ideas and insights for financial marketers. Sat, 18 May 2013 04:02:07 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Loree Warren http://thefinancialbrand.com/23765/scotiabank-social-media-ugc-microsite-facebook/#comment-41966 Loree Warren Sat, 05 May 2012 21:11:09 +0000 http://thefinancialbrand.com/?p=23765#comment-41966 Yikes!, I thought I would post to the BNS site but the Facebook social sign app requires excessive access to personal information. This is a lot rich personal data for a $1.00 donation.
•Your basic info
•Your e-mail address
•Your birthday
•Your likes
•Your photos
•Friends’ birthdays
•Photos shared with you
•Access posts in your News Feed
•Post on your behalf, This app may post on your behalf, including status updates, photos and more.

]]> By: Tim McAlpine http://thefinancialbrand.com/23765/scotiabank-social-media-ugc-microsite-facebook/#comment-41088 Tim McAlpine Tue, 24 Apr 2012 16:37:24 +0000 http://thefinancialbrand.com/?p=23765#comment-41088 Scotiabank has done a really good job with its brand positioning in Canada over the past five years. It has really stuck with the “Richer Than You Think” theme, but kept things fresh with great TV and print ads plus specialty promotions like its Scene Card partnership with Cineplex – Canada’s largest theater chain. The Richness Project continues this positioning and goes even deeper. It looks really interesting and the execution of the microsite is great. It’s got a Pinterest feel to it.

Here is a mega bank that has shifted the conversation away from itself and onto the stories of its customers. Scotiabank even comes off as a bit of an underdog in against the other four big banks in Canada. Excellent work all around.

In a lot of ways, Scotiabank has out-credit-unioned the credit unions in Canada!

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