Comments on: Bank Bashing: The (Questionable) Power Of Negative Attack Ads

By: Andrew

Andrew — Wed, 10 Oct 2012 02:51:52 +0000

I previously worked at WaMu where we mastered the art of bashing other banks.
While I beleive it is important to to call out the differences between banks and credit unions, the challenge is to do that in a positive aspirational way. Ideally, you make people feel good about switching.

By: Editor

Editor — Wed, 05 Sep 2012 16:24:48 +0000

Tim, the finger-pointing in the financial industry is reminiscent of political campaigns. All you’ve gotta do is make the other guy look worse than you and you’re the “winner.” You don’t have to take a stand or promise anything. In a way, this approach is like saying, “We suck less.”

By: @TimBunch

@TimBunch — Wed, 05 Sep 2012 16:16:51 +0000

A lot of creative ideas on dissing banks. I’m not big on that approach. It’s easy to focus on the differentiating factors instead of solving real problems for members. Are bank fees the real problem, or is it financial education? Genuinely good products don’t need help making the other products look second rate. It’s obvious. CU’s can do better than this. It all starts with identity. If the fact that you’re not a big, bad bank is your identity… you really don’t have one.

By: Shannon Mølhave

Shannon Mølhave — Mon, 23 Apr 2012 15:43:37 +0000

Great article, really enjoyed seeing the various campaigns. We also did a switch campaign called “Make the Move” and aimed to focus on the benefits of switching to LGFCU: https://www.lgfcu.org/makethemove