Comments on: Barclaycard Introduces First Crowdsourced Social Media Credit Card http://thefinancialbrand.com/23680/barclays-social-media-credit-card-community/ Ideas and insights for financial marketers. Mon, 20 May 2013 23:57:03 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Simon http://thefinancialbrand.com/23680/barclays-social-media-credit-card-community/#comment-41744 Simon Tue, 01 May 2012 11:38:52 +0000 http://thefinancialbrand.com/?p=23680#comment-41744 Did they really need to crowd source to come up with low interest rates and low fees?

]]> By: Bonnie http://thefinancialbrand.com/23680/barclays-social-media-credit-card-community/#comment-41663 Bonnie Mon, 30 Apr 2012 16:26:42 +0000 http://thefinancialbrand.com/?p=23680#comment-41663 Though Barclays is taking crowdsourcing to a new level here, this initiative reminds me of one at Chase, in which crowdsourcing is also used to make a credit card more appealing.

Chase invited some Visa cardholders to be part of an “exclusive” online club of sorts. This group acts as a continuous customer feedback loop and allows Chase to hone its marketing more intelligently.

More details can be found here:
http://www.americanbanker.com/magazine/121_4/customers-as-product-developers-1034657-1.html

Certainly creating an engaged online community isn’t easy. But I think savvy banks and credit unions could adapt elements of what Barclays and Chase are doing in some creative ways.

]]>