Comments on: Pop Quiz: How Big Is BofA’s Marketing Budget? http://thefinancialbrand.com/2351/bofa-mktg-budget/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: The Financial Brand » Blog Archive » 2008 credit union marketing budgets — too much, too little http://thefinancialbrand.com/2351/bofa-mktg-budget/comment-page-1/#comment-831 The Financial Brand » Blog Archive » 2008 credit union marketing budgets — too much, too little Wed, 29 Oct 2008 15:50:26 +0000 http://thefinancialbrand.com/?p=2351#comment-831 [...] union) at any asset size should be at least 0.1% of total assets. (Case in point: BofA, whose $2.0 billion marketing budget is almost exactly 0.1% of its $1.9 trillion in deposits.) Many factors affect this guideline [...] [...] union) at any asset size should be at least 0.1% of total assets. (Case in point: BofA, whose $2.0 billion marketing budget is almost exactly 0.1% of its $1.9 trillion in deposits.) Many factors affect this guideline [...]

]]>