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Pop Quiz: How big is BofA’s marketing budget?

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October 3, 2008 | Free Subscription

Take this poll and guess what the annual marketing budget is for this $1.9 trillion beheomoth — including branding, advertising and community support — Don’t forget: BofA sponsors the U.S. Olympic team, the Dallas Cowboys, NASCAR, etc.

How big do you think Bank of America's annual marketing budget is?

$925 million
$1.4 billion
$2.0 billion
$3.9 billion
$8.5 billion

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The answer is on Page 2, or lurking at the bottom of this article.

This article © 2012 by The Financial Brand and may not be reproduced.

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The Financial Brand » Blog Archive » 2008 credit union marketing budgets — too much, too little says:

October 29, 2008 at 8:50 am

[...] union) at any asset size should be at least 0.1% of total assets. (Case in point: BofA, whose $2.0 billion marketing budget is almost exactly 0.1% of its $1.9 trillion in deposits.) Many factors affect this guideline [...]

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