New logo for Delta Community CU

In the Credit Union Times, Mary Olson, vice president of marketing of the $2.5 billion credit union said, “With this mark, Delta Community acknowledges the origins of flight but also looks ahead to the possibility and progress that flight represents.”Other rationale for the logo includes:

• The green represents the communities the credit union serves, and its future growth opportunities.
• An overlapping, translucent triangle-inspired shape represents wings.
• Launched Jan. 2, the logo will be phased in over the next few months.

In 2005, Delta Community changed its name from ‘Delta Employees CU.’

The new Delta Community logo strategy to reflect wings is reminiscent of Banner Bank’s choice to go with something “sail-like.”

Some people have said these types of logos look like shark fins, but it is their “pointy-ness” that gives them their distinctive edge. Furthermore, images of full sails and soaring wings have positive associations.

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