October 3, 2008

Here are recent stories of interest from around the web.
Click on the hotlinks to read the full story.

Marketing Budgets: Getting what you need

Dub Machine: Groovy promo targeting Gen-Y

Bank in the Box: Private bank picks up shoeboxes and deals with whatever you put in it

Wallet World: PNC makes you play ZIP code roulette to play game

Fee Pig: Charlotte Metro uses pigs to dig at banks in latest TV spot

Dear John: A direct mail campaign about breaking-up with your bank

Winner! Yearly contest awards room makeover

Ad Up: Oppenheimer campaign includes TV, print and its first online effort

Like, Umm a…Spokester: Credit union hires intern to be its voice for Gen-Y

Big Winners: ABA’s marketing champs

Refer a Friend: One bank’s take on this popular promotion

Compliance: Tips for advertising deposit products

Deposit Disclosures: NCUA says you can now use the logo only

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Previous related stories from The Financial Brand:

• In Brief: Articles and blog posts you may have missed
• News briefs for December 21, 2007
• In Brief: Snapshots of stories you may have missed
• News briefs for December 10, 2007

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