Comments on: Copperfin: Another Red Canoe http://thefinancialbrand.com/2241/copperfin/ Ideas and insights for financial marketers. Sat, 19 May 2012 12:13:30 +0000 hourly 1 http://wordpress.org/?v= By: The Financial Brand » Blog Archive » The Biggest List of Financial Slogans Ever http://thefinancialbrand.com/2241/copperfin/comment-page-1/#comment-766 The Financial Brand » Blog Archive » The Biggest List of Financial Slogans Ever Tue, 21 Oct 2008 23:17:36 +0000 http://thefinancialbrand.com/?p=2241#comment-766 [...] Copperfin Credit Union - Enjoy life’s possibilities. « ARTICLE » [...] [...] Copperfin Credit Union – Enjoy life’s possibilities. « ARTICLE » [...]

]]> By: Jeffry Pilcher http://thefinancialbrand.com/2241/copperfin/comment-page-1/#comment-641 Jeffry Pilcher Wed, 01 Oct 2008 19:49:50 +0000 http://thefinancialbrand.com/?p=2241#comment-641 Someone just told me the slogan is actually "Creating Opportunities Together." Unconfirmed at this time. Someone just told me the slogan is actually “Creating Opportunities Together.” Unconfirmed at this time.

]]> By: Jeffry Pilcher http://thefinancialbrand.com/2241/copperfin/comment-page-1/#comment-640 Jeffry Pilcher Wed, 01 Oct 2008 18:11:02 +0000 http://thefinancialbrand.com/?p=2241#comment-640 So true Irina. People in favor of change are usually dispassionate, while those opposed to change are often violently against it. That's one of the struggles with credit union name changes where members are required to vote and approve the new name. Often most people think, "Oh, okay. That's fine." But they aren't the ones who vote. You maybe see 5% of them vote. But almost 100% of those opposed will vote. Negativity, it seems, is a powerful motivator. Of course, in Copperfin's situation, we're talking about Canadians, who (stereotypically speaking) don't have the same kind of temper tantrums as Americans. So true Irina. People in favor of change are usually dispassionate, while those opposed to change are often violently against it.

That’s one of the struggles with credit union name changes where members are required to vote and approve the new name. Often most people think, “Oh, okay. That’s fine.” But they aren’t the ones who vote. You maybe see 5% of them vote. But almost 100% of those opposed will vote. Negativity, it seems, is a powerful motivator.

Of course, in Copperfin’s situation, we’re talking about Canadians, who (stereotypically speaking) don’t have the same kind of temper tantrums as Americans.

]]> By: irina http://thefinancialbrand.com/2241/copperfin/comment-page-1/#comment-639 irina Wed, 01 Oct 2008 17:52:14 +0000 http://thefinancialbrand.com/?p=2241#comment-639 Yes I agree, name changing (or even simply product naming) triggers harsh reactions from certain people. It's normal for people to poo poo what they don't understand and then jump on board later when everyone already has. I've also found that unfortunately the naysayers are much more likely to speak up. Supporters stay quiet for some reason. Why is that? Yes I agree, name changing (or even simply product naming) triggers harsh reactions from certain people. It’s normal for people to poo poo what they don’t understand and then jump on board later when everyone already has. I’ve also found that unfortunately the naysayers are much more likely to speak up. Supporters stay quiet for some reason. Why is that?

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