The Financial Brand: Marketing Insights for Banks & Credit Unions » In Brief: Mail Fail | Outlook 2012

[1] One of the worst letters sent to a bank customer ever: http://www.netbanker.com/2012/02/service_even_business_customers_deserve_jargon-free_correspondence.html

[2] Raddon predicts how 2012 will play out in the retail banking sector: http://www.theraddonreport.com/?p=6411

[3] It’ll never happen…: http://thefinanser.co.uk/fsclub/2012/02/forget-cashless-and-branchless-itll-never-happen.html

[4] Deposit and demographic forecast broken down by region: http://www.bancography.com/outlook/BancographyOutlook2012.pdf

[5] A good, short essay on the fundamentals of retail banking: http://www.theraddonreport.com/?p=6361

[6] Meet USAA, America’s Good Bank: http://www.theatlantic.com/business/archive/2012/01/in-the-era-of-greed-meet-americas-good-bank-usaa/252161/

[7] Digital banking conference in SF, March 28-29: http://bitly.com/bank_innovation

[8] Banks harness new tools to peer at consumers’ financial psyches: http://www.bankrate.com/finance/banking/does-your-bank-spy-on-you.aspx

[9] Everyone’s using humor, no one’s differentiating: http://imrefinancialiq.com/2012/02/when-did-insurance-get-funny/

[10] Opportunities await those with attractive debit/credit rewards schemes: http://www.pr.com/press-release/389045

[11] Banks now paying homeowners cash to avoid foreclosure: http://www.bloomberg.com/news/2012-02-07/banks-paying-homeowners-a-bonus-to-avoid-foreclosures-mortgages.html

[12] Why customers switch and how banks can avoid it: http://www.banking2020.com/2012/02/02/3-reasons-customers-may-break-up-with-your-bank-and-how-to-avoid-them/

[13] Standard Bank promo to award two cows as grand prize: http://webcache.googleusercontent.com/search?q=cache:aYCqmkJmyOwJ:www.observer.org.sz/index.php%3Fnews%3D35223+http://www.observer.org.sz/index.php%3Fnews%3D35223&hl=en&client=safari&gl=us&strip=1

[14] Partners with celebrity George Lopez to target Hispanics: http://www.mangomoney.com/blog/mango-money/announcing-mangos-partnership-with-george-lopez

[15] A celebrity’s name on prepaid cards has been a scarlet letter: http://www.americanbanker.com/gallery/prepaid-cards-celebrity-endorsements-1046483-1.html

[16] Huge article detailing United State Bank’s process: http://www.allbusiness.com/marketing-advertising/public-relations/319750-1.html

[17] Novantas says banks need to shed 16,000 branches: http://www.novantas.com/article.php?id=343

[18] How a small credit union survived after closing all its branches: http://www.creditunionbusiness.com/2012/02/07/virtually-wonderful-how-one-credit-union-closed-all-branches-and-created-a-win-for-the-credit-union-and-its-members/

[19] Small banks fall further behind in race for mobile services: http://www.techjournalsouth.com/2012/02/smaller-banks-face-widening-gap-in-mobile-banking/

[20] Spanish bank creates app that lets customers bank on smart TVs: http://www.tumbit.com/news/articles/4750-la-caixa-and-samsung-launch-tv-banking-app.html

[21] Online services bank customers currently use: http://www.theraddonreport.com/?p=6450

[22] Gonzobanker’s smart dissection of strategic branch issues: http://www.gonzobanker.com/2012/02/groundhog-day-branches/

[23] Alive and thriving (just like pencils): http://www.zootweb.com/blog/index.php/bank-branches-alive-thriving/874/

[24] Disruption, disintermediation and distribution in banking: http://bank2book.com/2012/02/01/beyond-the-branch-new-distribution-mechanisms/

[25] Citi launches app with tools for credit card users: http://www.citigroup.com/citi/press/2012/120201a.htm

[26] BofA drives app downloads via iAd campaign: http://www.mobilecommercedaily.com/2012/01/31/bank-of-america-drives-app-downloads-via-iad-campaign

[27] BofA, Google, Facebook partner to beef up email security: http://www.darkreading.com/authentication/167901072/security/application-security/232500733/google-facebook-bank-of-america-behind-new-email-security-standard.html

[28] Info off RFID credit cards stolen through clothes, wallets: http://www.forbes.com/sites/andygreenberg/2012/01/30/hackers-demo-shows-how-easily-credit-cards-can-be-read-through-clothes-and-wallets/

[29] A Practical Guide to Social Media in Financial Services: http://amzn.to/langlois_book

[30] 530 million mobile banking users vs. 800 million on Facebook: http://blog.mfoundry.com/2012/02/is-mobile-banking-more-popular-than-social-media/

[31] A social savings platform for banks: http://www.siliconprairienews.com/2012/02/smartypig-unveils-goalsaver-a-social-savings-platform-for-banks

[32] AmEx launches social media how-to video series on LinkedIn: http://www.corporateinsight.com/blog/1784-american-express-unveils-social-media-show-tell-videos-on-linkedin-.html

[33] A credit union exclusively for pro athletes: http://www.mlive.com/business/index.ssf/2012/02/prince_fielders_mom_wants_to_o.html

[34] ABA spokesperson blasts away at CU tax exemption: http://creditunionwatch.blogspot.com/2012/02/inconvenient-truth_08.html?m=1

[35] Seven Seventeen CU promotion boosts loan volume up 3x: http://www.creditunions.com/article.aspx?articleid=4865

[36] CUNA Marketing Management School launches T-shirt design contest: http://www.cuswag.com/Articles.asp?ID=262

[37] Small CU rolls out mobile branch service: http://www.cutimes.com/2012/02/08/mafcu-to-go-takes-branch-to-workplace?ref=hp

[38] Credit union groups keep pressuring NCUA to dump Suze Orman: http://www.cutimes.com/2012/02/05/ormans-ncusif-gig-should-end-now-says-nafcu

[39] Canadian CU industry holds marketing conference June 4-6: http://www.cvent.com/events/macu-s-22nd-annual-strategic-marketing-conference-aime-awards-gala/event-summary-1a89aa9aef9b4ae08f0795bb52476ded.aspx

[40] Unitus has fun ideas for its 75th anniversary celebration: https://www.cuinsight.com/456/media/news/unitus_community_credit_union__celebrates_75_years_with_75ththemed_random_acts_of_kindness.html

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