Comments on: Peek Inside: Sound Credit Union’s Marketing Department http://thefinancialbrand.com/22056/sound-credit-union-marketing-department/ Ideas and insights for financial marketers. Tue, 21 May 2013 23:29:44 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Editor http://thefinancialbrand.com/22056/sound-credit-union-marketing-department/#comment-35866 Editor Fri, 17 Feb 2012 14:49:34 +0000 http://thefinancialbrand.com/?p=22056#comment-35866 Great suggestion Jim. We’ll pull data from creditunions.com and see what kind of other information folks are willing to supply.

]]> By: Jim http://thefinancialbrand.com/22056/sound-credit-union-marketing-department/#comment-35834 Jim Thu, 16 Feb 2012 19:13:44 +0000 http://thefinancialbrand.com/?p=22056#comment-35834 Can you add some CU performance numbers to these profiles?

Deposit Growth
Loan Growth
ROA
Checking Growth
Member Growth

It’s always nice to look closely at high performing CUs to see what they are up to.

]]> By: Editor http://thefinancialbrand.com/22056/sound-credit-union-marketing-department/#comment-35180 Editor Tue, 07 Feb 2012 23:02:50 +0000 http://thefinancialbrand.com/?p=22056#comment-35180 Okay John and Jason, a new question has been added to the profile questionnaire: “How are branches and front line staff integrated into marketing initiatives?”

Please note: There are a two profiles for other financial institutions that will be published first, before you start seeing answers to this question.

]]> By: Jason http://thefinancialbrand.com/22056/sound-credit-union-marketing-department/#comment-35174 Jason Tue, 07 Feb 2012 21:26:11 +0000 http://thefinancialbrand.com/?p=22056#comment-35174 Agreed! I’m working on a project right now to increase awareness of how our front line is a key component of our retention and growth strategy beyond just being there! The frontline rocks!

]]> By: John Mathes http://thefinancialbrand.com/22056/sound-credit-union-marketing-department/#comment-34974 John Mathes Sat, 04 Feb 2012 15:40:06 +0000 http://thefinancialbrand.com/?p=22056#comment-34974 Thanks for the overview. A suggestion for your next Peek Inside… include the branch as a marketing channel. It’s one of the most effective for retention and increased share of wallet.

]]> By: Katie http://thefinancialbrand.com/22056/sound-credit-union-marketing-department/#comment-34898 Katie Fri, 03 Feb 2012 19:07:25 +0000 http://thefinancialbrand.com/?p=22056#comment-34898 Fantastic information. This series will help all credit union’s understand the world of credit union marketing departments in today’s environment. Excited for the next Peek Inside.

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