Comments on: Financial Firm Green Lights Social Media For All 1,000 Employees

By: MiamiJorge

MiamiJorge — Sun, 05 Feb 2012 15:53:48 +0000

@christina and @matt – you can certainly have a facebook personal profile and a facebook business page simultaneously. I do not advertise or use facebook personal profile for business, rather I have a facebook business page for that.

As a matter of fact, I created my facebook business page thru my facebook personal profile and i’m the admin of the page.

Congrats to @wedbush on their initiative.

By: Matt

Matt — Mon, 30 Jan 2012 19:30:03 +0000

@Christina: No, there is no way around this. If you have a personal Facebook account, you must use that account to run your page. You cannot have duplicate, fake, or separate accounts, even for admin purposes. If you do not have a personal account, you may create a business Facebook account. But that’s ONLY if you don’t have a personal account already. You can’t have both.

Having multiple Twitter accounts is OK. I assume by “separate professional accounts” the article is intended to mean separate Twitter ACCOUNTS / separate Facebook PAGES.

By: Editor

Editor — Mon, 30 Jan 2012 19:17:57 +0000

Excellent point Christina.

By: Christina

Christina — Mon, 30 Jan 2012 19:13:14 +0000

How does it work to have two separate accounts on Facebook? Isn’t this a violation of Facebook rules? I’ve been trying to find a “legal” way around using my personal account.

By: Megan

Megan — Mon, 30 Jan 2012 18:18:56 +0000

I’m curious how the decision-makers at Wedbush addressed potential security concerns related to employees accessing social media sites from company computers. As a financial services institution were they at all worried about potential risks to their network? What, if any, were the arguments to move forward with social media access from a security perspective?

By: Editor

Editor — Thu, 26 Jan 2012 15:11:10 +0000

@Matt – I think things may be a little different in the investment industry, where individual advisers want/prefer having their own, independent social media accounts that they can use to interact specifically and exclusively with their clients/accounts.

By: Matt

Matt — Wed, 25 Jan 2012 18:00:18 +0000

This is great and all – an organization trusting its employees to this extent – but I just don’t see the benefits (if any) outweighing the possible risks and costs.

Just look at the company’s Facebook page: http://www.facebook.com/Wedbush. Only 59 fans? And they’ve been active since Sept? If 94% of their employees don’t care enough to even “like” their company’s Facebook page, what makes Wedbush think this will add any significant value at all?

I think it would be wiser for Wadbush to improve their current SM presence – mainly a bulletin board of links to arbitrary pages on their brochure of a website – before trying to expand their presence. Better to do one thing very well than a lot of things poorly.