In Brief: Trust Paradox | 2012 Resolutions | Facebook National Bank
The Trust Paradox: Consumers trust their own bank, but not banks in general
Executive Summary: Superb recap of the strategic issues facing the financial C-suite
Image Woes: Fascinating interview with Anne Finucane, BofA’s CMO
12 for 2012: A dozen big ideas for the financial industry this year
New Years Resolutions: Ten things financial marketers can’t ignore in 2012
Going Broke: 1 in 2 Americans are poor or low-income
Multiple Millions $$$: Leaked email from bank exposes overdraft’s seedy underbelly
Looks Can Be Deceiving: A bank can look good but have an ugly brand
$300 Million Up For Grabs: BofA shops for new ad agency
Products & Services
BofA Gives Guy The Boot: And all over a measly 80¢ typo
Begging & Pleading: Music video and blog finally force BofA to finish home loan
Freedom of Choice: Fifth Third lets customers dictate features of online bill pay
eTrade Keeps Encroaching: Now offering remote mobile deposits
Lowering the Bar: Will AmEx drag its brand down by offering prepaid cards?
Fine Print: Experts troubled by Suze Orman’s prepaid cards
Alternative Banking: Regions expands services for the underbanked
Social Media
Facebook National Bank? It could happen…
Naysayers: Financial advisers seeing fewer benefits of social media
Social Currency: Citibank lets customers pool rewards points through Facebook
Facebook Milestone: Commonwealth Bank celebrates 100,000th fan
Delivery Channels
Email Marketing: How one credit union increased revenue per email 205%
Wallet Killer: Don’t expect mobile payments to take off anytime soon
Multi-Channel M&A: Where do branches fit?
Gift Cards: Now dispensed through ATMs
Face to Face: BMO expands retail video conferencing with consumers
Digital Merchandising: Jyske Bank installs 750 CoolSign LCDs — six per branch
Credit Unions
Scenario Planning: Drivers, values and strategic questions for credit unions
Seeking Gen-Y: How credit unions attract this elusive age group
Save to Win: Nebraska credit unions launch savings lottery
Bank Transfer Day: CUNA seeks trademark on populist slogan for switching event
Fad or Functional? The State of Social Media for Credit Unions
Early Bird Discounts: Now at the National Credit Union Youth Week online store
Pretty Clicky: Credit union microsite engages 33,734 unique visitors
Student Branches: Credit union opens 3 branches in Ohio elementary schools
Braves Promo: Credit union teams with Atlanta Braves for great member perks
Search For More: Briefs, AmEx, ATMs, bill pay, BMO, BofA, Commonwealth, CUNA, email, Facebook, Fifth Third, iPhone, Jyske, overdrafts, prepaid cards, Regions, remote deposits, trustAll content © 2013 by The Financial Brand and may not be reproduced by any means without permission.
