In Brief: OWS Guerilla Stunt | Banking Instincts | Social Strategies
Guerilla Stunt: Occupy Wall Street installs real-looking signage on a BofA branch
Stickier Than You Think: 5 reasons big bank customers won’t make the switch
Exodus Ending: Defection of bank customers to credit unions is likely to slow
Bleeding Continues: BofA losing customers as share of mortgage market shrinks
Friends With Benefits: Banks look to leverage consumer’s social media data
What, When, How: Financial institutions struggle with social media content strategies
Banking Instincts: How consumer behaviors evolve along with new technologies
Painful Parody: Fake Google+ page looks bad for BofA
Brand Overhaul: A credit union CEO shares her rebranding journey
New Americans: Help immigrants with banking and they’ll be loyal for life
Social CRM: RBS and NatWest creates online forum to improve services
Experiment Fail: Chase ends three separate tests of new checking account fees
Reality TV: Zions Bank creates “Survivor” style campaign/contest
Privacy Issues: Ally Bank’s ATM application grabs personal info, but why?
The Question That Won’t Die… CNN asks, “Will bank branches wither away?”
Facebook App: PayPal launches app for sending money to friends
Social Strategy: Expert offers financial institutions four tips
Unhappy Customers: Consultant offers banks advice on managing the conversation
Case Study: Blogger explores what FNB does right with social media
Ironic: Small bank asks for social media help on BofA’s social media forum
Ad Disclosures* NCUA now requires NCUSIF reference in all ads
Pre-Paid Debit Cards: For big banks, jobless benefit cards are an alluring market
Pay By iPhone: The new, easy way to pay
Talking ATMs: Barclays installs 3,500 ATMs with features for blind customers
Online Fraud: A major concern for consumers
Phishing Scams: How does your financial institution respond?
Member Mall: Navy FCU adds an online shopping portal to fuel credit card sales
Now Hiring: Fifth Third is looking for a Social Media Strategist
Bonus: DFCU Financial pays whopping $21 million dividend to 70,000 members
Social Media Breakfast: Do you feast at the buffet, or skip it altogether?
The History of Payments: A funny mockumentary video from Barclays
Search For More: Briefs, Ally, Barclays, Chase, DFCU Financial, Facebook, Fifth Third, FNB, Google, Natwest, Navy FCU, NCUA, PayPal, phishing, RBS, ZionsAll content © 2013 by The Financial Brand and may not be reproduced by any means without permission.

















