What is a brand? Perhaps you need to explain it to someone? Possibly your board, or employees? Perhaps you have a few questions about branding yourself. This video provides an excellent yet brief overview, examining what a brand is and what it isn’t.
If you can’t view the video, you are probably blocked from viewing YouTube videos on your computer network. You can read the entire transcript here.
Quite simply, your brand is your reputation. It represents people’s gut feelings about your organization. Everything you do and say influences how people think about you, both positively and negatively.
Consumers are exposed to an average of 3,500 brands every day, including yours. We live in a brand saturated world. That’s why it’s so important for your brand to stand out.
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