Comments on: STRNLE http://thefinancialbrand.com/2008/07/15/strnle/ All about financial brands and how they're built Fri, 21 Nov 2008 23:04:56 +0000 http://wordpress.org/?v=2.6.3 By: The Story » Blog Archive » Wheel of Misfortune http://thefinancialbrand.com/2008/07/15/strnle/#comment-383 The Story » Blog Archive » Wheel of Misfortune Wed, 27 Aug 2008 01:40:07 +0000 http://thefinancialbrand.com/?p=512#comment-383 [...] On his blog The Financial Brand, Jeffry Pilcher threw out a cool metaphor involving the game show Wheel of Fortune. It was good enough that I wanted to share it with you, if you haven’t seen it already, go here. [...] [...] On his blog The Financial Brand, Jeffry Pilcher threw out a cool metaphor involving the game show Wheel of Fortune. It was good enough that I wanted to share it with you, if you haven’t seen it already, go here. [...]

]]> By: Jeffry Pilcher http://thefinancialbrand.com/2008/07/15/strnle/#comment-138 Jeffry Pilcher Wed, 16 Jul 2008 15:00:16 +0000 http://thefinancialbrand.com/?p=512#comment-138 Service isn't all Umpqua's brand is known for. You can add innovation and style. For a pure "Service Brand" strategy to work, the level of service needs to be legendary (at or above Nordstrom). It's a brand strategy that hinges on the actual sales experience, so if someone isn't "in the market," they may never know what the brand is really about. That's part of why Umpqua's strategy works -- they don't just hope they can get by with quality service. Service isn’t all Umpqua’s brand is known for. You can add innovation and style.

For a pure “Service Brand” strategy to work, the level of service needs to be legendary (at or above Nordstrom). It’s a brand strategy that hinges on the actual sales experience, so if someone isn’t “in the market,” they may never know what the brand is really about. That’s part of why Umpqua’s strategy works — they don’t just hope they can get by with quality service.

]]> By: Denise Wymore http://thefinancialbrand.com/2008/07/15/strnle/#comment-137 Denise Wymore Wed, 16 Jul 2008 13:14:40 +0000 http://thefinancialbrand.com/?p=512#comment-137 J, I totally agree with your analogy that "CRAP is as easy and safe as STRNLE- BUT I know a bank can differentiate with service, if they actually do it. The problem is just that - everyone says it, very few actually measure and manage it. Umpqua Bank has done it. It may not be perfect, but they have definitely set themselves apart from every other bank in there market. Isn't that the point? D. J,

I totally agree with your analogy that “CRAP is as easy and safe as STRNLE- BUT I know a bank can differentiate with service, if they actually do it. The problem is just that - everyone says it, very few actually measure and manage it.

Umpqua Bank has done it. It may not be perfect, but they have definitely set themselves apart from every other bank in there market. Isn’t that the point?

D.

]]> By: Tim McAlpine http://thefinancialbrand.com/2008/07/15/strnle/#comment-136 Tim McAlpine Wed, 16 Jul 2008 04:52:00 +0000 http://thefinancialbrand.com/?p=512#comment-136 Good post. I especially like your use of the word CRAP. My mom used to be a Wheel fanatic so it played in the background of my youth. Until I read this I had completely forgot about the flip to giving you STRNL and E automatically. Great analogy. Good post. I especially like your use of the word CRAP. My mom used to be a Wheel fanatic so it played in the background of my youth. Until I read this I had completely forgot about the flip to giving you STRNL and E automatically. Great analogy.

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