Two banks merge, change names to ‘Avidia’
Two New Jersey banks merge assets over $1 billion and become ‘Avidia.’
The bank says the name is a combination of the words “avid” and “idea.” It may not look like it means anything, but at least it doesn’t look like it will get them in trademark trouble.
Previous related stories from The Financial Brand:
- Merger creates naming hassles for TD
- Two banks merge and become ‘StellarOne’
- Will the real ‘Vista Bank’ in Texas please step forward
Tags: merger, New Jersey